Thursday, April 26, 2012

 Thursday, April 26, 2012




Be the Best! Some Sure-Fire Advice to Have Your Agency Named a “Best Place to Work”
Public Relations…By Maree Prendergast, Managing Director, Human Resources, Talent & Organizational Development, Marina Maher Communications LLC
On any given Monday in any given agency across the country, a new employee is waiting in reception to be shown to their new office. Be it a senior level hire, confident in their abilities to add instant value or, the fresh-faced new graduate eager to soak it all up. Whoever it is, it’s likely your newest recruit that is the most enthusiastic and engaged in your agency this Monday morning.


Hilary Rosen vs. Ann Romney Redux: The Real Meaning of the “Working Women” Fight
Corporate Communications…By Billie G Blair, PhD, President and CEO, Change Strategists
We’ve all been subjected recently to the various viewpoints relating to Hilary Rosen’s remarks, intended as a trial balloon for gauging reaction to Democratic strategy for the campaign. And we’ve seen snarky media remarks and op-eds highlighting the takeaways and lessons of the whole controversy, like this piece from The Week. These remarks have been characterized as disparaging – and sometimes as “snide” – comments about Ann Romney’s employment status.


10 Big Ways Social Media Is Changing the World (and Why You Should Care)
Social Media Zone…By Vicki @Smartwoman Flaugher
I admit that I did not expect to get any flak for my last post about the Dark Side of being a social media evangelist. However, much to my surprise, I did. Some people good-heartedly teased me a little for “drinking the koolaide” – no big deal. I confessed from the beginning that I was a zealot and I can own that. I’m OK with it. Tease away, I say! One comment poster expressed himself in the alternative and I was glad to hear his point of view.





Machines Or Humans? The False Choice In Content Analysis
By Mark Weiner, PRIME Research, for the PR ROI Channel
Content analysis is the process by which many public relations professionals gauge the performance of their media programs. Key indicators include volume of coverage, presence of key messages and tone of coverage. Practitioners use media analysis to benchmark and improve performance versus objectives, competitors and past performance.


Army can use Columbian and Afghan scandals for terrific recruiting campaign!
By Steve Lundin, BIGfrontier Communications Group, for the Marketing Nightmares Channel
One of the biggest marketing mantras today is “authenticity.” Agencies and consultants have built entire practices around trying to manufacture authentic sounding, tasting and smelling branding campaigns based on the ever so elusive attributes of truth and facts. So why is the Army squandering a golden opportunity to capitalize on the recent authentic reports of sex and violence?


Optimize Your Email Strategy by Testing
By WhatCounts for the Effective Email Marketing Channel
There are many aspects to creating successful and sustaining email campaigns, from designing the right offer to making sure that your offer actually reaches your recipients’ inbox. The focus of this white paper is to highlight the importance of testing and provide you: Quick and easy steps to set measurable success metrics, how to set-up a simple A/B “Subject-line” test and review a case study on one of our successful clients.



Public Relations News


Penn State to Spend $2.5M on 2 PR Firms: Edelman and La Torre Comms
Fox Sports
Penn State University has hired two public relations firms to help it deal with the continuing fallout from the Jerry Sandusky child sex-abuse scandal. The university announced Wednesday that it’s retained Edelman and La Torre Communications. The firms will be paid about $2.5 million over the next year.

Penn State says the firms will communicate with current and prospective students, alumni, faculty, staff, parents and media as well as ”support the university throughout upcoming litigation.”

Penn State incurred about $7.5 million in expenses through the end of February as it deals with the scandal’s aftermath.

Most of that tab, about $5.3 million, was spent on crisis communications and on an internal probe by FBI ex-director Louis Freeh …


Walmart PR Crisis Heads South: Mexico Says It Will Investigate Bribery Scandal Now
Mexico’s federal anti-corruption agency says it will investigate whether federal officials were involved in payments allegedly made by U.S. retailer Wal-Mart to speed up permits for building stores in Mexico.

The Public Administration Department says it will look at whether any federal permits were granted and take appropriate action if irregularities are found.

The department had previously suggested the allegations in a New York Times report were a matter for local governments.

In Mexico, zoning, land use and construction permits are usually handled by municipal governments unless an environmental impact statement is needed in sensitive or protected areas.

The department said Wednesday it will ask U.S. officials for any information they have, and pass it on to local governments …



Marketing News


B2B CMO’s Decrease Community Management Investment in 2012
Marketing Pilgrim
Findings from a new Forrester report titled “B2B Marketers Must Focus On Partnership and Experimentation As 2012 Budgets Rise” are to be believed it’s marketing operations, including analytics that measure marketing success, that are where CMO’s are putting their money. Here’s where report these B2B marketers are aiming their budgets, with percentages marketing increases or decreases in spending compared to last year: marketing operations (+8.2%), product marketing (+1.9%), field enablement (+1.5%), customer and market intelligence (+1.2%), lead origination (+0.1%), lead nurturing (-0.1%), channel enablement (-3.3%), branding, awareness (-3.6%), customer community management (-6.8%) …


Mobile Marketing News: Apple’s WWDC 2012 Sells Out in Two Hours
Mobile Marketing Watch
It’s another new record for Apple. Apple on Wednesday confirmed the starting date of this year’s Worldwide Developers Conference. The company’s annual convention gets underway June 11th and ends June 15th. But if you’re hoping to go, you may have already missed your shot. Unless, of course, you bought your tickets within the first two hours of availability today. That’s how long it took for the event to completely sell out.

Apple confirmed Wednesday that they experienced the faster sellout in history for this year’s Worldwide Developers Conference …



IR News


GE Annual Meeting Interrupted by 99 Percent Protesters
Nearly 100 protesters affiliated with the “99 Percent” populist movement disrupted General Electric Co’s annual shareholders’ meeting on Wednesday in an attack on the largest U.S. conglomerate’s low tax rate.

The demonstrators, who began chanting “Pay Your Fair Share” when the meeting began, were quickly ushered out of the meeting — held in the Detroit building that houses General Motors Co’s headquarters — but could still be heard chanting protests as the meeting got underway.

After their exit, Chief Financial Officer Keith Sherin stepped up to defend GE’s tax practices, and noted that the company’s low tax rates in 2008 and 2009 were the result of heavy losses at GE Capital …


FASB Disclosure Project Crawls Forward
CFO Magazine
The Financial Accounting Standards Board is inching toward a new position on requirements for financial statement disclosures. Eventually, companies may be able to cut back on the redundant, often unnecessary notes that they attach to financial data.

That cutback may not come for some time, however. FASB first put the project on its agenda nearly three years ago and has yet to publicly release a discussion paper, which is the first step toward finalizing a new framework. Ongoing convergence of its accounting standards with the International Accounting Standards Board has taken higher priority.

Wednesday morning, FASB debated the wording of parts of the discussion paper, which is scheduled to be released publicly later this year. The ultimate goal of the project is to make disclosures more useful and less redundant, which will likely result in less text overall. “If the guidance serves its purpose, most reporting entities would probably eliminate disclosures that do not add to the quality of the information provided,” says FASB research director Ron Lott …



CorpComm News


RFP Alert: Tyson Foods Seeks Shop for Communications, Issues Management
Ad Age Digital Next
Tyson Foods has issued an RFP for ongoing support in corporate communications, as well as crisis and issues management, according to executives familiar with the matter. A Tyson spokesman told Ad Age: “Our company has worked with a variety of PR and marketing agencies over the years. Most of them have been involved in helping us market our diverse portfolio of chicken, beef, pork and prepared food products. We’ve also previously worked with agencies on corporate-PR matters. Because of the global growth of our company, we recently invited certain agencies to submit proposals for providing corporate PR support.” Tyson generated $32.3 billion in sales in 2011 …


Crisis Communications: MetLife Says Castro-Wright Quits Board Amid Wal-Mart Probe
MetLife said board member Eduardo Castro-Wright has resigned after the New York Times reported that the Wal-Mart Stores Inc. unit he ran in Mexico paid bribes to government officials. “Recent events that will require my immediate and personal attention” led to the departure, Castro-Wright said in a letter released by the New York-based insurer in a regulatory filing today. Castro-Wright, 57, a member of MetLife’s Governance and Corporate Responsibility Committee, joined the board in March 2008 and wasn’t up for re-election until 2014. He was “the driving force behind years of bribery” in Mexico to speed the opening of stores there before Wal-Mart named him vice chairman in 2008, the Times reported April 21, citing former executives …



Advertising News


Ad Trends: Yahoo Pitches Advertisers Couric “Katie’s Take” Online Program
The Wall Street Journal
In a presentation for advertisers on Wednesday afternoon, Yahoo unveiled a new show among a number of new video programs. The show is a new Web series starring veteran TV anchor Katie Couric, one of a growing number of television and Hollywood personalities jumping into the online video world. Couric will host a weekly program on Yahoo, starting next Tuesday, called “Katie’s Take.” On the show, Ms. Couric will be doing a lot of what she did first as the co-host of NBC’s “Today” morning show and then as a newscaster on the CBS “Evening News”: talking about news and social trends, with a particular focus on nutrition, parenting and health. Yahoo’s advertiser presentation followed a similar event staged by AOL on Tuesday night, another by Hulu last week and precedes one planned by Googles YouTube next week …


Meredith Loses Rainmaker, Axes 80
Meredith Corp. has lost a big rainmaker at the same time that it axed 80 people in the midst of declining magazine ad revenue. Martin Reidy, who led the hot B-to-B unit Meredith Integrated Marketing (recently renamed Meredith Xcelerated Marketing), was hired in 2009 by then-National Media Group president Jack Griffin from Publicis Modem to help turn the company into a full-service marketing services provider. MXM at one time represented some 20 percent of revenue for the Meredith National Media Group and has counted Chrysler, Kraft and Wells Fargo among its clients. The company announced its quarterly financial results yesterday and reported that in the first three months of 2012, so-called “other revenue” in its National Media Group was down to $68 million versus $80 million in the year-ago period …



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