Thursday, April 24, 2014: Budding Investor Activists Get Help From Icahn; HBO In Huge Deal With Amazon; Go Back In Time With Google Street View; Marketing Cuts At P&G.

 Thursday, April 24, 2014




Asking the Right Questions to Market to Millennials: Effective and Engaging Conversations to Earn Brand Loyalty
By Glenn Humble, Director of Marketing and Communications, Adroit Digital
Millennial consumers are estimated to spend $600 billon over the course of one year. They’re also expected to outnumber non-Millennials by 2030. If you’re not already invested in understanding this group, born sometime between 1980 and 2000, and catering to their buying behaviors and preferences …

Resume Turn Offs: 10 Words To Avoid and 10 Words To Use
The Hiring Hub…By Marie Raperto
A recent CareerBuilder survey found one in six hiring managers (17%) spend 30 seconds or less reviewing resumes. The remaining spent less than two minutes. The survey also found that hiring managers prefer strong actions words that define specific experience, skills and accomplishments. Subjective terms and clichés are seen as negative and don’t convey any real information.

Need Versus Want – Why You Should Put Your Audience First?
A Mr. Magazine™ Musing
“As the Magazine is published mainly for the purpose of furnishing information that is usually kept from the public, and which should be known by everybody, I ask those who believe in the work to aid in giving it circulation.”–Charles A. Lindbergh, Little Falls, Minnesota. Editor, Real Needs magazine, First issue, March 1916.

Another Wall Street Scam?
By W.T. “Bill” McKibben, Senior Counsel, The Great Lakes Group
Do you remember way back in the 1990s and early 2000s, when the monster banks came up with new investment deals that bundled mortgages together, stamped AAA by compliant rating agencies and sold to the suckers, remember? Then remember what happened next? It turned out that the bundles were really a bunch of crappy mortgages. The banks had tricked …

The Heartbleed Virus and Your Personal Information
By Ronn Torossian, CEO, 5WPR
The well-publicized Heartbleed computer bug is an example of one of those times you need to know about the technology that you use, whether it is a smartphone, tablet, laptop, or desktop computer – says Ronn Torossian, CEO of 5W Public Relations. The reason is that the virus does not affect your computer directly, but does its damage on the Internet site that you access through a …




PR is Alive & Well In the Information Age
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
Is PR dead? According to a post on Marketing Profs today titled How the Information Age Killed Public Relations… and What You Can Do About It, “…Edward Bernays’s flavor of PR is dying, and we’re in the process of watching a whole new era of marketing rise from the ashes.” According to a recent study …

Benny Johnson of BuzzFeed on Reaching and Engaging Millennials in this Distracted, Multi-Involved Culture
For the Strategic Video Communications Channel
Doug Simon, President & CEO of D S Simon, interviews Benny “Buzzfeed Benny” Johnson, who handles viral politics for Buzzfeed, at the Capital Communicator’s Convergence in Communication Conference, about how to best reach Millennials and what he does to keep the generation engaged with politics every day.




The ABCs of 2014: Avoiding Brand Confusion Once and For All
Free Google+ Hangout On-Air: Thursday, May 1st
It’s likely that your brand’s social channels are being managed by a wide variety of people – employees, agencies, newbies and digital natives. What you may not be aware of is the lack of consistency – in messages, company description, offering, products – that’s leading to consumer confusion, or what we call “Brand discontinuity.” What can you do to prevent this?

Join PRIME’s Social Media Director Chi-Chi Millaway for a Webinar May 1!
Webinar: Thursday, May 1st
During the interactive May 1 member-benefit webinar, “Use Social Data and Research in Strategic Communications: How to Draw Meaningful and Actionable Insights,” PRIME Research Social Media Director Chi-Chi Millaway will discuss emerging best practices for using research and social data to …

Responding to Shareholder Activism – Is More Shareholder Engagement the Answer?
Free Webinar: Wednesday, May 14th
In years gone by, companies followed a standard playbook for shareholder engagement that included investor meetings, quarterly conference calls, and annual investor days. While the SEC’s adoption of Regulation FD, more than a decade ago, required companies to adjust their playbooks to ensure …

The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loyalty
Free Google+ Hangout On-Air: Thursday, May 15th
Perception is reality in today’s hyper-connected culture where consumers can (and do!) say anything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented opportunity for tapping into “social intelligence,” a vast and largely under-utilized category of “big data” …


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Microsoft’s Search Engine Bing Is Ad-Free For All U.S. Schools
PC Magazine
The company is promising students an ad-free and safer search. After the no-charge “Bing in the Classroom” program is activated, Bing searches from within the school network will not have any advertisements, and will automatically and strictly filter to help block adult content. Microsoft will also disable the use of student searches for targeted advertising.

Experts Worry That Palcohol Powdered Alcohol Will Cause Serious Health Risks
Palcohol’s labels were approved by regulators at the Alcohol and Tobacco Tax and Trade Bureau earlier this month, before that decision was abruptly rescinded. A spokesperson from the agency says the approvals were issued in error. Despite that stumbling block, Palcohol may still hit the market later this year. Regulators say they will reevaluate how much powder is in the packets and therefore the volume of alcohol each packet contains.

FCC Ready To Propose New Net Neutrality Rules That It Hopes Will Hold-Up In Court
The Federal Communications Commission plans to propose new open Internet rules that would allow content companies to pay Internet service providers for special access to consumers.

Marketers Petrified Of Portraying Diversity
The Drum
With same-sex marriages legal in the England and Wales as well as certain parts of the US, the issue of how to represent alternative families in marketing campaigns is creeping up the agenda for many big brands.




Carl Icahn To Give Seed Money To Budding Activist Investors
IR Magazine
Speaking on the sidelines of the Active-Passive Investor Summit in New York, Icahn said he wasn’t sure how much cash he would give to other potential activist investors but said the sum would pale in comparison to the record amounts of cash floating around the market and company stockpiles.

Facebook Blows Away Analyst Projections With Strong Earnings
Time Magazine
Facebook once again exceeded analyst projections in its latest quarterly earnings report, as the world’s largest social network continued to show investors it can transition its advertising business to mobile devices. (Editor’s Note: In advertising section – Facebook Proves It’s the Future Of Mobile Advertising.)

Apple Inc Unveils 7-for-1 Stock Split, Expands Share Buyback By US$30-Billion
Financial Post
The decisions are meant to address calls to share more of its cash hoard while broadening the stock’s appeal to individual investors. The company also approved a roughly 8% increase in its quarterly dividend to US$3.29 per share. Activist investor Carl Icahn, who had famously called on the iPhone maker to boost its buyback program, tweeted his approval of the move on Wednesday.

Warren Buffett Says He Opposes Coke Pay Plan, Abstained From Voting
“I love the company, I just think the plan is excessive”, he told Bloomberg TV.

British Government Threatens To Crackdown On Boardroom Bonuses To Restore Public’s Trust
The Independent
As the season for shareholders’ annual general meetings gets under way, Business Secretary, Vince Cable, has written to every one of Britain’s top 100 companies to warn them about the damage big pay deals can have on their image, amid continued outrage over remuneration.




General Motors’ Brand Perception Has Fallen Off A Cliff
A new report finds that the company’s brand perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound.

P&G Cuts Agency Costs, Hikes Digital To Save Money
Marketing Week
Procter & Gamble expects to cut marketing spending this year as it uses savings to offset effects of foreign currency devaluations on its bottom line. Savings are coming from efficiency gains both inside the company and outside, such as increased use of digital media and less spending on agency fees.

No Longer Just A Factory, China Is A Mobile Leader
China has long been a mere manufacturer. Products, usually designed elsewhere, get assembled here. And when China’s mobile industry creates, it’s often churning out low-end handsets and that occasional shameless copycat app. But one former Silicon Valley insider says China is no longer a factory hub lacking imagination. It has become a hotbed of crazy innovation.

McDonald’s To Make Marketing Less Disparate
Marketing Week
McDonald’s says it plans to combat marketing errors made during the economic downtown, when it looked to shore up short term margins rather than focusing on long-term customer insights, by “streamlining” its marketing in the coming months around its core menu.




New York Police Department Twitter PR Backfires
PR spinners at the New York Police Department are probably considering new careers after an attempt to make police officers “more human” after a Twitter campaign backfired incredibly.

Associated Press To Spell Out Names Of States In Stories
Effective May 1, the AP will spell out state names in the body of stories. Abbreviations in datelines, photo captions, lists, etc. will still be used. The change also applies to newspapers cited in a story. For example, a story datelined Providence, R.I., would reference the Providence Journal, not the Providence (R.I.) Journal.




J.D. Power Acquires Ad Analysis Agency To Measure Effectiveness Of Digital Advertising
Automotive News
J.D. Power is acquiring analytics company Korrelate in a move to better measure and track consumer online shopping behavior and purchase trends. Combining Korrelate’s data with J.D. Power’s Information Network, which measures data on new- and used-vehicle retail transactions, the company will be able to identify which Web sites and ad campaigns shoppers are exposed to before they buy their vehicle.

HBO Makes Huge Amazon Prime Deal
Entertainment Weekly
Several HBO series, including The Sopranos and The Wire, will begin appearing on Amazon Prime Instant Video starting May 21. Amazon is also planning to add HBO Go to the new Fire TV by the end of 2014.

Facebook Proves It’s the Future Of Mobile Advertising
According to a quarterly “social intelligence report” from software giant Adobe, ad clicks climbed 70 percent in the year ending March 30 on the world’s most popular social network, even though the number of ads shown grew just 40 percent. In other words, Facebook has developed a certain knack for showing ads that people actually want to click on. Adobe estimates that Facebook’s ad click-through rate rose 160 percent over the 12-month period.

In Upfronts, Big TV Nets’ Pricing Strength Is Threatened
New forms of video are weakening the ad leverage of some of media’s biggest players.




Google Street View Now Includes Time Lapse Feature
Time Magazine
Street View images taken over the last seven years are now viewable as part of a new feature that allows users to see how places have changed since Google began photographing the globe’s nooks and crannies. It happens in a whirl. Buildings that took years to construct magically appear in moments. Neighborhoods humming with life one year are wiped away by natural disasters the next. Billboards featuring flip phones suddenly show smartphones.

3D-Printed Gadget Puts An End To Watery Ketchup
Sky News UK
Two students have used a 3D printer to put an end to one of mankind’s biggest frustrations — the puddle of insipid water that trickles out of ketchup bottles. The technical term for the process that leads to the separation of tomato paste and water is called syneresis, which can catch diners by surprise if they do not shake the bottle first.

Dedicated YouTube Channel Coming To Most Roku Boxes
Tech Radar
Using backdoor workarounds to get to YouTube on aging Roku devices has gone the way of the dodo thanks to an update from the set-top box giant. An official YouTube app will finally release on all “current gen” devices – i.e. any Roku product that launched post-July 2011 – instead of limiting the channel to Roku 3 and Roku Stick-using streamers. The only problem is that the update is available only to users who live in either the U.S. or U.K.




Becoming the Future
Brian Solis

Simply the Best

As Google Locks Down, Will Advertisers Be Locked Out?
Ad Exchanger

The Current State of the Lime-Life
The Buzz Bin

The Complete Flake’s Guide To Getting Things Done

Stop Trying to Be Human-Try Being Useful
Social Media Explorer