Thursday, April 17, 2014: Retailers Fail at Influencing Half of In-Store Sales; Lessons Learned From US Airways Twitter Gaffe; Dee Dee Myers Gets Corp Comms Gig in Hollywood; Marketers Sign-Up For Dot London Domain

 Thursday, April 17, 2014


Five Crisis Communications Lessons from the US Airways Twitter Gaffe
By Katie Creaser, Vice President, Affect
Earlier this week, US Airways became the latest high-profile brand to experience a social media crisis in the wake of an inappropriate tweet. The now infamous tweet – a lewd photograph shared mistakenly on the company’s official Twitter handle in response to a customer service comment – is the latest …

Tricky Question #2: What Do You Know About Us?
The Hiring Hub…By Marie Raperto
This question serves as a gauge for the interviewer. It will let them know how much they must explain but will also show them whether or not you are interested enough to have done some homework. Employers tend to be impressed by candidates who have taken the time to research their company. Even if a company or recruiter has reached out to you, if you are going to interview …

Retailers Fail at Influencing Half of In-Store Sales, Reveals LocalVox Retail 150 Report Card
By Trevor Sumner, Founder & President, LocalVox
A new study by local Internet marketing platform provider, LocalVox, shows that while the largest retailers are making strides in eCommerce, they are failing to leverage the Internet to drive in-store sales. eCommerce may be sexier than traditional local commerce; the imagination is captivated with 60 Minutes …

Understanding Twitter’s Impact, and Commitment, to Traditional Media (And Why PR Pros Should Care)
By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
Last month, The National Newspaper Association kicked off their annual conference with a presentation from Twitter’s head of news services, Vivian Schiller. In her keynote, Vivian outlined several upcoming changes within the Twitter news and newsfeed services, introduced Twitter’s new local news …


United Nations Assembles Hybrid Video Distribution Strategy
By Ivan Nelson, Founder & CEO at MotiVideos: For the Latergy Social Video Channel
YouTube is often thought of as the best tool for sharing video communication and marketing but there are many reason why this is not always the case. In this post, I am going to share one example that illustrates some of the factors social video strategists need to consider prior to launching or evolving their online video …

3 Reasons You’re Missing Out at Shows if Your News isn’t Digital
For the Get Found…Expanding Your Event Footprint Online Channel
Shows, expos and conferences are great ways to meet people face-to-face and get some real business done. In business though, you want to take advantage of every opportunity hopefully, especially those created by shows that you pay …

The State of Digital Healthcare – A New Report
For the Digital PR Channel
Just released today, a new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World …


Employing Visual Content for Compelling Storytelling
Live Event (Washington, DC): Tuesday, April 22nd
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification — a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses …

Wealth Management Social Business Leadership Forum
Live Event (New York City): Thursday, April 24th
Wealth management firms are changing how they do business. Technology continues to impact the way wealth management firms communicate and collaborate with clients, employees, recruits, partners, media, and the public. As leading wealth management firms are embracing new social technologies, they also must meet compliance and legal requirements while doing so.

The ABCs of 2014: Avoiding Brand Confusion Once and For All
Free Google+ Hangout On-Air: Thursday, May 1st
It’s likely that your brand’s social channels are being managed by a wide variety of people – employees, agencies, newbies and digital natives. What you may not be aware of is the lack of consistency – in messages, company description, offering, products – that’s leading to consumer confusion, or what we call “Brand discontinuity.” What can you do to prevent this?

#PRSAPRIME Conference Saver Rate Deadline Extended to April 25!
Live Event (New York City): May 15th-16th
If you still haven’t registered for the PRSA and PRIME Research Strategic Corporate Communications and Research Conference May 15-16, now’s the time! The Saver Rate deadline has just been extended from April 18 to April 25! Speed, accuracy and context are needed if research is to be actionable.

TRENDING TODAY powered by evolve24

Google’s $50 Project Ara Modular Smartphone Coming In January
PC Magazine
Google’s Project Ara initiative aims to change the future of smartphones, and it just might, when the first modular device launches. Google says it’s called the Gray Phone because it’s meant to be drab grey to get people to customize it.

Businesses Say They’re Having Trouble Finding People Who Will Show Up For Work
Business Insider
According to the New York Fed employers are having trouble finding people with advanced computer and interpersonal skills, punctuality, and reliability. Further, businesses in both the manufacturing and services sectors report that it is becoming increasingly difficult to retain skilled workers.

Linguistics Experts Think They’ve Found The Real Creator of Bitcoin
New York
Only a month after Newsweek proudly announced that it had sniffed out the creator of Bitcoin, a train-collecting engineer from California named Dorian Nakamoto, a new study by Aston University researchers has a candidate of its own.

There’s A Peak Beard Phenomenon And We May’ve Reached It
Western culture may have reached the saturation point for beards. The University of New South Wales conducted research that found as more men adopt beards, beards become less attractive, and vice versa. As more men go clean-shaven, baby-soft skin becomes less attractive.


Britain’s Biggest Retailer Has Only One Full-Time Executive Director
The Guardian UK
CEO Philip Clarke is now the only full-time, executive director of a business with 530,000 staff operating in 12 countries. And, as Tuesday’s annual results showed, he has far more problems than one man could hope to handle.

Daimler To Get $3.36 Billion In Rolls-Royce Venture Disposal
Daimler AG (DAI), the world’s third-biggest maker of luxury cars, will receive 2.43 billion euros ($3.36 billion) for the 50 percent stake in an engine joint venture that it’s selling to partner Rolls-Royce Holdings Plc. (RR/)

Starbucks Promises To Pay More U.K. Tax
CNN Money
The company says the switch from Amsterdam to London will allow better supervision of its biggest market in the region. But it also follows a public backlash against the coffee giant and companies such as Google (GOOG, Fortune 500) and Amazon (AMZN, Fortune 500), who have been accused by lawmakers of outrageous behavior in exploiting tax loopholes.

Google’s 1Q Earnings Disappoint As Ad Prices Slip
Washington Post
The results fell below analyst projections. Google’s stock shed more than 5 percent, or $30.94, to hit $525.50 in extended trading after the results were released.


The Do’s & Dont’s Of Marketing To The Powerful Millennial Generation
Beyond their size, what is it about this generation that has everyone so captivated? It’s their unique sense of self (for lack of a better word), their surprisingly optimistic outlook on life (despite the harsh economic realities they face), and their less than traditional approach to life stages.

Domino’s Fried-Chicken Pizza Means We’ve Hit Peak Food Trolling
Daily Beast
Fast-food companies’ crazy concoctions are meant for your eyes and ears more than your stomach.

Australia’s Campaign Monitor Raises $250 Million
The Wall Street Journal
Sydney-based Campaign Monitor, which makes software for email-marketing pitches, is raking in $250 million from venture-capital firm Insight Venture Partners. It’s the first time Campaign Monitor has taken a cent from investors, a rarity for a decade-old company.

Selfridges, The London School Of Economics & Premier League Side West Ham Sign Up For The First .london Domain names.
Sky News UK
From April 29, companies in the capital are able to apply for the domain as an alternative to the or .com addresses.


Former White House Press Secretary Dee Dee Myers To Head Warner Bros. Corporate Communications
Myers comes to Warner Bros. after most recently serving as managing director of Washington, D.C.-based PR firm Glover Park. She was the first woman to serve as press secretary during the Bill Clinton’s first term in the White House. Since then she’s been a contributing editor to Vanity Fair, co-host of the CNBC talkshow “Equal Time” and she served as a consultant to the Warner Bros. TV-produced NBC drama The West Wing.

How To Put A Mustang On Top of the Empire State Building
Today is the Mustang’s 50th anniversary. To mark the occasion, Ford plopped a 2015 Mustang GT convertible onto the observation deck of the Empire State Building. Ford pulled the same stunt with the original Mustang, but five decades of technological advancements haven’t made it any easier to pull off. The deck is 1,000 feet up, so using a crane is out of the question. And the building’s tall spire rules out lowering the car from a helicopter. So how did they do it?


The Real Mad Men Of New York
It’s easy to forget that for every flashy, handpainted wall advertisement you see in a city, there are a handful of people who endure discomfort (and risk death) to put it there. Online tabloid Vocativ made this mini-documentary about these painters, who call themselves wall dogs, and it’s a refreshingly straightforward and unglamorized piece of work.

The Hollywood Reporter Names 2014’s 35 Most Powerful People In New York Media
Hollywood Reporter
New entries this year include BuzzFeed’s Jonah Peretti and Ben Smith, Vice Media’s Shane Smith and Gawker’s Nick Denton.

Reddit Boosts News Capabilities In Social Media Turf Grab
Reddit’s move toward enabling users to fluidly update is the latest move in a battle between social media sites including Facebook, Twitter and LinkedIn to use news to engage users, and attract more ad dollars. The social media site, which also gets revenue through e-commerce, has ramped up efforts of late to attract more advertisers. Next week, it plans to unveil city and country targeting capabilities that allow advertisers to address users by geographic market.

Brands Can Now Turn Google+ Posts Into Interactive Display Ads
Marketing Land
Google has announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers.


Microsoft Builds A Wireless All-In-One Keyboard For Smart TVs
Maximum PC
Microsoft is going after smart TV owners and the home entertainment crowd in general. The AIO Media Keyboard sports a full-size keyset with low profile keys and an integrated multi-touch trackpad on the side where you’d normally find a numpad.

When Cloud Computing Giants Go To War, You Win
With Microsoft, Google, and Amazon slashing service fees, it may no longer be worthwhile to build your own computing systems.


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