The Stevens Group PR Masters Podcast Acquispectives – Mark Penn

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Mark Penn, Chairman & CEO,  MDC Partners, Managing Partner & President, The Stagwell Group

We’ve seen the line between advertising and public relations become blurrier … there are capabilities now in PR that we just never had before. I don’t think you can launch a product strictly out of the CMOs office without significant PR elements, whether it’s a combination of influence or performance marketing, social posts and social content.”

 

Listen to the Podcast