CommPRO.biz Editorial Staff
Technology has fundamentally changed the way we communicate, and today’s highly distributed workforce now requires companies to communicate with employees in a way that is mobile-first, personalized, and convenient. “The State of Workplace Communications” report gives insight into which channels are currently being used to disseminate important information, the challenges communication leaders face in communicating effectively within their organizations, and what budget is being allocated to solve these challenges.
Leading organizations increase productivity, recruit and retain talent, improve the customer experience, reduce risk, and build culture with a foundation rooted in strong internal communications. A disengaged and uninformed work- force will have a significant impact on their top and bottom lines. According to research from Gallup, companies with highly engaged employees consistently outperform their competition.
The communication team holds one of the most important roles within the enterprise; they’re responsible for keeping hundreds to thousands of employees up-to-date, productive, and engaged with the company. This is no easy task- especially considering that over half the world’s workforce does not have a corporate email address.
Key findings from Dynamic Signal’s study include:
- 73% of communication professionals reported that communicating company news to employees is a serious challenge
- Over 59% don’t understand the fiscal impact of poor internal communications
- 37% of communication professionals report internal silos as the number one challenge for internal communications
Today’s communication professionals need to be able to reach employees with the most current company news and information—regardless of where they’re located. They also need insight into what tools are successfully engaging their workforce. Without data, communication professionals are flying blind—but with data, they’re armed with the most up-to-date insight into their workforce and can better drive engagement and revenue for the company.