#8 MOST-READ REPORT in 2017: The State of Workplace Communications, 2017 – Dynamic Signal Releases New Report

CommPRO.biz Editorial Staff

The State of Workplace Communications, 2017 – Dynamic Signal Releases New ReportThe first annual “State of Workplace Communications” report by Dynamic Signal reveals that companies struggle to reach employees in today’s disconnected, widely distributed workforce.

Technology has fundamentally changed the way we communicate, and today’s highly distributed workforce now requires companies to communicate with employees in a way that is mobile-first, personalized, and convenient. “The State of Workplace Communications” report gives insight into which channels are currently being used to disseminate important information, the challenges communication leaders face in communicating effectively within their organizations, and what budget is being allocated to solve these challenges.

Leading organizations increase productivity, recruit and retain talent, improve the customer experience, reduce risk, and build culture with a foundation rooted in strong internal communications. A disengaged and uninformed work- force will have a significant impact on their top and bottom lines. According to research from Gallup, companies with highly engaged employees consistently outperform their competition.

The communication team holds one of the most important roles within the enterprise; they’re responsible for keeping hundreds to thousands of employees up-to-date, productive, and engaged with the company. This is no easy task- especially considering that over half the world’s workforce does not have a corporate email address.

Key findings from Dynamic Signal’s study include:

  • 73% of communication professionals reported that communicating company news to employees is a serious challenge
  • Over 59% don’t understand the fiscal impact of poor internal communications
  • 37% of communication professionals report internal silos as the number one challenge for internal communications

Today’s communication professionals need to be able to reach employees with the most current company news and information—regardless of where they’re located. They also need insight into what tools are successfully engaging their workforce. Without data, communication professionals are flying blind—but with data, they’re armed with the most up-to-date insight into their workforce and can better drive engagement and revenue for the company.

Download the full report to learn more.

 Dynamic Signal is the leading company communications platform, trusted by world-class enterprise organizations to increase productivity and empower advocacy by informing and engaging employees with timely, relevant content across channels and devices.

Founded in 2010, and based in Silicon Valley, Dynamic Signal’s customers include IBM, Edelman, Capital One, Salesforce, Autodesk, Deloitte, Humana, Hitachi Data Systems, and more. Dynamic Signal is supported by leading investors including Venrock, Rembrandt Venture Partners, Trinity Ventures, Cox Enterprises, Time Warner Investments, Signia Venture Partners, Rembrandt Venture Partners; Domo CEO, Josh James; Stance CEO, Jeff Kearl, Microsoft Ventures, Focus Opportunity Fund, and Akkadian Ventures. Learn more at www.dynamicsignal.com.