The PR Industry Needs Your Expertise! Participate in the Social Media Video Survey and Benefit from the Key Findings of the Brand Authenticity Survey 2018.


Help Us Create a Fantastic Study on Social Media Video

The Social Media Video Communications survey will help communicators understand best video practices for social media and broadcast.

Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video being used to build an organization’s authenticity? Are there any differences between the perspectives of agencies and in-house teams at brands or non-profits? Help us find answers and complete the survey.

If you fill out your contact information at the end of the survey, we’ll send you a copy of the results and make you eligible for a random drawing of a donation to the charity of your choice.

We look forward to sharing the results with you and other communicators.

Take the survey here.


Key findings from the Brand Authenticity Survey 2018 

Fake News is on the increase. The result is significantly reduced trust. That’s why authenticity for a brand or non-profit has never been more important. But how do you get there? D S Simon Media surveyed 150 journalists across the country to find out. The result is the Brand Authenticity survey 2018.

Key findings include:

  • Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so-a 10% increase compared to last year.
  • Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.
  • You need to post video for journalists to your social media channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use third-party video as produced.
  • Journalists prefer to interview your experts than a third-party spokesperson by a wide margin.

You can access the survey for free at this link.

Brand Authenticity Survey 2018 Coverage

Capitol Communicator: “Your CEO Makes Your Brand Seem More Authentic, States Survey from D S Simon Media”

O’Dwyer PR: “Brand ‘Authenticity’ Relies on Direct Link to Media”

PR News“10 Tips to Get the Most Mileage with Social Video”

PR NewsSubscription Needed “83% of Media Says Accessible CEO Raises Brand Authenticity; Same Percentage Use Video As-Is”



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