Demystifying Machine Learning for Digital Marketers

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CommPRO.biz Editorial Staff

Real-time personalization platform company, Evergage has announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. The event will provide strategies and techniques, panel discussions, case studies and live demo labs, all being presented to teach attendees how to deliver individualized, maximally relevant customer experiences.

This years theme, “Demystifying Machine Learning,” is expected to draw more than 250 attendees, including B2B and B2C digital marketers, customer experience professionals, product managers and other industry experts.

Throughout the conference, attendees will learn to easily manage and harness machine-learning personalization – which uses algorithms and predictive analytics to determine and dynamically deliver the most relevant content and experiences at the 1:1 level. 

Keynote speakers will be Brendan Witcher – principal analyst at Forrester and a leading expert on personalization and other digital technology trends – and Karl Wirth, Evergage co-founder and CEO. Additional speakers include digital marketing leaders from Texas Instruments, Newegg Flash, Publishers Clearing House, Harte Hanks, GoAnimate, Invaluable, Nuxeo and more – who will share best practices, tips and successes related to personalization.

Additional event information is as follows:

  • Title: The Personalization Summit 2017: Demystifying Machine Learning 
  • When: Thursday, Sept. 14, 2017, from 7:30 a.m. to 5:30 p.m. ET 
  • Where: Boston Park Plaza, 50 Park Plaza at Arlington Street, Boston, MA

Event Highlights:

  • Content on the current and future state of 1:1 personalization in the age of machine learning
  • Client panel discussions and case studies presented by leaders from tech, retail, financial services, gaming and media companies
  • Break-out tracks – for B2B and B2C strategists and practitioners – with sessions including “Personalization Case Studies for Demand Gen & ABM,” “Personalization Frameworks for E-Commerce,” “Designing Personalized Experiences for Your Brand” and more
  • “Live Labs” – with hands-on demonstrations of how to build “recipes” with machine-learning algorithms, drive mobile app personalization with customer profile data, deliver email personalization at open time and more

“The future of personalization will be driven by machine learning. It is what empowers marketers to act on vast stores of data to understand each visitor’s true interests and intent – and then serve up meaningful, individualized, in-the-moment experiences,” said Evergage CEO Karl Wirth. “For many marketers, though, there are a lot of questions about machine learning – including how it works, the data that drives it, the marketer’s role in the process, and how it can complement manual, rule-based personalization. At our Summit and beyond, we want to introduce transparency to this topic, while also exploring personalization challenges, best practices and success stories. We look forward to discussing and demonstrating the crucial role personalization plays in building customer engagement, loyalty and conversions.”

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