The ‘New’ Corporate Jargon, Ransomware Response Tips and More


The ‘new’ corporate jargon, ransomware response tips and more


Learn what CEOs are focusing on right now, and get a handful of uplifting links.

Robby Brumberg, Ragan Communications

Greetings, communication pros and masters of prose.

Let’s explore some notable stories from Jan. 17-21, 2022—and extract a few useful messaging takeaways along the way:

1. Will you be dining ‘al desko’?

We here at Ragan have been dunking on corporate jargon since the 1960s. With all the progress we’ve achieved as a society since then, you’d think we’d have drilled down into more precise language and closed the loop on this confounding tradition of communicating in the most excruciating, robotic manner possible.

But lo, what is that in the distance? New bizspeak claptrap, you say? Come, let us smite these silly words posthaste. Hang on, before we do, let’s put a pin in that.

[FREE WEBINAR: Communication Strategies for Hybrid Work Success]

According to The New York Times, the pandemic is ushering in a new era of jargon. Annoying as it might be, there’s a reason why we coin new terms—especially amid “unprecedented” times such as these. NYT writes:

“Office lingo signals affiliation with an in-group. But that isn’t its only function. ‘Corporate language serves the purpose of papering over the messiness of being a person with emotions and contradictory impulses,’ said Aparna Nancherla, a comedian who played a human resources representative on the Comedy Central show ‘Corporate.’”

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