Sally Falkow had the pleasure of doing an interview with David recently on the subject of brands, storytelling and the concept of story making. We've done a webinar on this topic for CommPRO on April 28th, 2015. In this short video David gives you a taste of what he covers in the webinar.
“Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we've been seeing.” The Cluetrain Manifesto
“The business world has reverted back to storytelling, an age-old form of communication proven through science to evoke emotions tied to loyalty and understanding. As a result, marketers are getting better and better at crafting narratives that humanize huge corporations.” Ted Karczewski, Managing Editor of the Content Standard (TCS)
“I’m actually quite critical of the storytelling theme. Now everyone’s a storyteller. It’s BS.” Stefan Sagmeister, Designer speaking at Camp Festival in Calgary
Webinar Interview Questions
- Should brands be telling stories?
- Is there a downside?
- What’s the difference between storytelling and story making – with examples?
- “There are new opportunities for storytellers to alter the future of business creating a new on-demand culture that puts complete power back in the hands of buyers.” What are some of these opportunities?
- How does technology affect what’s happening now?
- The power of visual content: The current opportunity in video.
- How brands are tapping social influencers and content producers.
- How brands can identify trends and use story to engage their audience
- The current PR opportunities and challenges
- The Future of Story
David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson & Johnson. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative.
He has spoken at more than 250 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and About.com.
David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost. He has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally. While working as an editor at research firm eMarketer, he interviewed 175 executives and authors about technology and business.
He is frequently quoted online and in print, having appeared in The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.
Sally Falkow has been an active evangelist for the use of technology in public relations since she read The Cluetrain Manifesto in 1999. Her blog, PRoactive Report which launched in 2003, was one of the first blogs about technology and PR and is a resource for the thirteen thousand + followers she has on Twitter. In October 2014 she was named a Top 50 Social Media Influencer on Twitter by Cision. Her book SMART News: how to create branded content that gets found in search and shared on social media is available on Amazon.