The Buzz and Bane of New Product Releases from the Perspective of the Smartphone Case Industry

By Steven L. Bock, Co-founder and Executive Chairman, Swaponz

Consumers get super stoked about new smartphone releases, take for example the recent release of the iPhone7, they just can’t wait to play with all those cool new features. As proven by the woes of the Samsung Galaxy Note 7 Model, new releases are not necessarily risk free. Regardless, new smartphone releases can create a boom or bust factor for the smartphone manufacturers. Any splashes in the smartphone pond then has a big ripple in the smartphone accessories market – specifically smartphone cases.

The economics of the smartphone case market are huge (approximately $8B in the US and European markets). As a smart phone case company, we have to quickly assess consumer preferences, forecast demand, and rapidly adapt to any new features.

For the release of the iPhone7, the new phone features require a newly designed case. The elimination of the headphone jack, the addition of the stereo speakers built into the top and the base of the handset, and the changes in the camera (a larger sensor on the iPhone7 and dual lenses on the 7+), all make it necessary to develop cases specifically for the newest model.

We embrace the excitement of any new product introductions like the iPhone7 and the iPhone7+ as it ignites the industries that touch this market (like smartphone cases) to quickly follow the buzz with exciting new introductions in the accessory market. The challenge is on just in time for the busy holiday season!