The Atomic Guide to Content Strategy

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By Frank Delmelle, Senior Content Strategist at These Days Y&R. Father at Delmelle-Hasdo Incorporated

Here’s how to clean up your content strategy in 12 brutal yet sensible steps – inspired by #atomicdesign Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.  An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there…