The Art of the Pitch and More: What Journalists Really Want (Ragan Media Relations & Measurement Conference Session)


April 7 @ 1:40 pm EST


Join Aaron Kwittken (he/him) at the Ragan Communications and PR Daily Virtual Conference: Media Relations & Measurement to hear Brianne Garrett, Marcus Riley, and Ilana Kaplan weigh in on the art of the pitch.




In this panel, ask questions and gain valuable insights into what reporters really want, so your next pitch can reach its target—and everyone wins.

You’ll learn:

  • How to pitch in a shifting and uncertain landscape dominated by crises including COVID-19, social unrest and more
  • Ways to build lasting relationships with reporters and position yourself as a trusted partner for stories
  • The story hooks that get journalists interested—and email subject lines that entice clicks
  • The types of content and information reporters are looking for—and the best channels and times to get those resources to them