The Art of Influencing Influencers (On-Demand Recording)

 

The Art of Influencer Marketing - Cision Free Webinar

Webinar Overview

Join Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision on Thursday, July 20 at 2 p.m. ET, as they talk about how communications and marketing professionals can:

  • Better target and identify influencers
  • Better engage and build longer term relationships
  • Deliver measurable results

Eroding trust in owned media and paid advertising is increasing the value of earned media, influence coverage and implicit/explicit endorsement. More than 75% of CMOs believe the effectiveness of their paid media. Join our webinar to learn actionable, real-world tips for how to get influencers on board your brand stories and pitches.

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Meet Our Speakers

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3 Comments

  1. Dee on July 20, 2017 at 11:48 am

    Will this be recorded? I registered by something came up and I can’t do the 2pm time today.



  2. Ronald N. Levy on July 29, 2017 at 4:58 pm

    Yea, though ye create a joyous confluence of influence and affluence, be cautious for three reasons about asserting that there is “eroding trust in owned media and paid advertising.”

    1. The bulk of major marketing budgets is still going to owned media and paid advertising, and the spenders of all those billions are not stupid.

    2. Even if the spenders are wrong and you are right, you may not get far with these people (nor get much money from them) if you base your pitch on the premise that they are wrong because there’s eroding trust in earned media and paid advertising.

    3. A more successful case for earned media–more persuasive and more true–may be like that for having a close friend of the opposite sex:
    you can do things with it that you can’t do as well without it, and what you do can bring great pleasure.



  3. Ronald N. Levy on July 29, 2017 at 5:11 pm

    In #2 the fifth word from the end should be owned, not earned.