The Agency Insurgents, Episode #2 – Lauren Parker



The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Hosts J. Mark Riggs and Britt Carter dig into the real challenges facing agencies and talk about the sometimes-dirty underbelly of agency life. Each episode features “Five Questions With” the most innovative thinkers in the world of professional communication.

Join us to get the tea on the things that agency people aren’t supposed to talk about but do.  Today’s guest is Lauren Parker, President + CEO, FrazierHeiby.

Lauren Parker is the new face of agency leadership. At a young age, Lauren is running one of the country’s hottest independent shops and has groundbreaking ideas for how agencies can compete and win.

About Our Guest

Lauren Parker, President + CEO, FrazierHeiby

Lauren leads with intent. She actively works to learn something new each day and shares her knowledge and enthusiasm for the profession with her team and clients. She’s an expert in strategic communications planning, crisis and reputation management and brand building. In her role as president and CEO, Lauren is responsible for the agency’s business strategy, growth and culture, in addition to leading key client relationships.

Before joining FrazierHeiby, Lauren oversaw the communications discipline at Hot Paper Lantern as a vice president. She spent the majority of her career at Peppercomm, a top mid-sized agency in New York City, where she led the creation of its Insights & Strategy group blending best practices in research, analytics and marketing communications.

Lauren is currently on the board of ROX (Ruling Our Experiences), a member of the Columbus Business First Leadership Trust and recipient of PR News’ 15 PR Professionals to Watch and 30 Under 30 lists. You can find her most Saturday mornings at the Clintonville Farmers’ Market with her husband and three young children.