PR’s Future: Takeaways From The USC Annenberg Center for Public Relations’ 2018 Relevance Report (Video)   

CommPRO Editorial Staff

Fred Cook, Director of the USC Annenberg Center for Public Relations and Chairman of Golin, provides perspective on the future of PR for this latest Communicators-to-Communicators 3-Minute Insights Video Series interview.

Sharing takeaways from USC Annenberg’s new 2018 Relevance Report, he discusses the merger of marketing and PR, transparency, fake news, technology, ethics and influencer marketing.

Watch the video:

Cook is interviewed by Simon Erskine Locke, Founder CEO of CommunicationsMatch.

Subscribe to watch other videos in the series featuring industry thought leaders, editors and agency heads.