Super Bowl 49: It’s Not Just About the Advertising…Or the Football Game (On-Demand Recording & Presentation)


Event Overview:

Join us on Tuesday, February 3rd as we review the hits and misses from Super Bowl 49. No, we’re not looking at which quarterback did right or wrong, or which team deserved to win, or even whether or not we enjoyed Katy Perry during the halftime show. We’re going to look at what public relations and marketing events were most successful, as related to this year’s Super Bowl.


Join our industry experts as they discuss and debate:

  • What efforts worked this year to promote products or services?
  • What efforts failed to reach anticipated outcomes or generate engagement?
  • What PR and marketing strategies generated something cool or unique?
  • What was learned that PR and marketing professionals could use in their day to day efforts?

Clearly advertising isn’t the only reason for organizations to spend money on the Super Bowl. Events, live tweeting, reactionary content, and strategies that bookend the game are all now part of raising awareness for clients. We’ll take a look at some of these strategies and analyze their effectivenss.

Join in our live discussion where we’ll hear from these experts, share data on screen, and ultimately provide this valuable information for download by registered attendees.


Our Panel:

Zara-USEZara Ingilizian

Consumer Products Executive

A passionate Consumer Products Executive, Zara Ingilizian has a proven track record for accelerating growth of legendary brands in the food and beverage industry. She is a strategic thinker who embraces a unique combination of analytics, consumer insights, and creative flair to build brands and inspire big ideas.  Zara was with Kraft Foods for 20+ years and led large portfolios with full P&L responsibility for many of America’s favorite brands such as Oreo, Chips Ahoy, Jell-O, Cool Whip and Maxwell House. Most recently, she was the Senior Vice President of Marketing for Diageo’s $2 billion Whiskey and Rum portfolio where she led iconic “luxury & lifestyle” brands such as Johnnie Walker, Crown Royal, Bulleit Burbon, and Captain Morgan. In February of 2013, Zara was recognized as one of “Top 50 Women” in Brand Marketing by Brand Innovators.

Jack-NeffJack Neff

Editor At Large, Advertising Age

Jack is editor at large of Advertising Age, where he covers packaged-goods marketers, Walmart and market research. He’s based near Cincinnati, where he’s lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and business publications since 1990, and since 1994 with Advertising Age. He’s also worked in corporate communications for the E.W. Scripps Co., written business books and columns for graphic designers, woodworkers and writers, co-written the “Insiders Guide to Greater Cincinnati,” covered the bankruptcy of Federated Department Stores (precursor to Macy’s) for the Atlanta Constitution and covered legal and regulatory issues for the Bureau of National Affairs and Bloomberg. He lives in Batavia, Ohio, with his wife and two children.



Doug Simon

President & CEO, D S Simon Productions, Inc.

Doug Simon is President & CEO of D S Simon Productions, the digital, social and broadcast PR firm he founded in 1986. Doug covered two Super Bowl during his time at NBC Sports as Talent Assistant to Bob Costas. He produced and directed 12 Live Super Bowl Commercials for Publishers Clearing House including the first ever Live HD spot. Last year D S Simon completed five Super Bowl campaigns including work for the NY/NJ Super Bowl Host Committee, the Super Bowl kickoff event and work for multiple brands.


Todd-Murphy-150x150-USETodd Murphy

Vice President, Universal Information Services

Todd Murphy is VP of Universal Information Services, where he specializes in the development of news monitoring and PR measurement solutions. Universal Information Services is a managed services provider for print, broadcast, web, and social media tracking. With interests in business intelligence, process management, and U.S. legislation impacting the media, Todd is positioned to continue the success that Universal has enjoyed for over 100 years.