By Jill Kurtz, Owner, Kurtz Digital Strategy
Somehow, Twitter is finding ways for users to say more in 140 characters. Here are the changes the social media platform outlined so you can pack more into your tweets:
Replies: When replying to a Tweet, @names will no longer count toward the 140-character count.
Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet.
Retweet and Quote Tweet yourself: The retweet button will be enabled on your own Tweets, so you can easily retweet or quote tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
No more.@: New Tweets that begin with a username will reach all your followers. (That means you no longer have to use “.@”.
These updates will be available over the coming months. It is still up to you to make every character count in your tweets. No matter what the number of characters, make each tweet worth reading by your target audience!
Why Use It
Use Twitter to reach influencers among your key audience. This is a great place to interact with them because they are on the platform a lot.
Twitter has a you-follow-me, I-follow-you culture so it is easy to build connections without a lot of effort.
Another bonus of easily following others is that is is easy to get ideas from what others are doing. Use these ideas on Twitter and other social media.
What to Do
Keep your tweets 90% informational, 10% direct promotion of you and your business.
Remember that most users will access Twitter from a mobile device. Make sure your posts are easy to read on the small screen.
Use images. They get eyeballs.
Every tweet should provide enough content to compel the reader to click through to get more information. Getting people to your website for more information is the jackpot.