SPECIAL ISSUE: Nov 27, 2013 – Popular November Posts; What’s Your Money Worth?; Turkey or Toys?…Rebranding Thanksgiving

 SPECIAL ISSUE: Catch-Up With The Popular November Posts…Wednesday, Nov 27, 2013




A November Recap and CommPRO Gives Thanks
Gene Marbach At Large
The end of November heralds the start of the holiday season. Thanksgiving is a time for family, friends, feasting, football and a nice long weekend to recover from all of that. Of course, we should set some time aside to give thanks for the aforementioned as well as all of the other things that we enjoy. We at CommPRO have a lot to be grateful for.

Tips From Women Who Have Broken the Glass Ceiling
By Barri Rafferty, Senior Partner and CEO, Ketchum North America
It seems like it was just yesterday that we kicked off our “Real Women Fostering Women’s Leadership” series, but I’m happy to say we’ve made it to our fifth installment and have expanded the discussion by merging it with Omnicom’s Leading Women’s Network. For the latest talk, “Women in Agencies Have Cracked the Glass Ceiling: Tips for Breaking Through,” I was joined by …

What Does Twitter Mean To Me?
CommPRO Community Speaks Out
Editor’s Note: With the hoopla of the Twitter IPO we’ve posed this question to the CommPRO.biz community: “March 2006 and Jack Dorsey sends his first message on the platform then known as “twttr.” Seven years later the company floats on the NYSE with a valuation exceeding $14 billion. With this in mind, what does Twitter mean to you? Tell us in 140 characters or less.” We’re pleased …

Which Brand is Trusted More: Coke or Pepsi? (Free Download of Trust Findings!)
By Noah Krusell, Director, Analytical Services, evolve24
Trust between your brand and the market is essential to long-term, sustainable growth.Trust offers your business benefits such as increased customer conversion, increased brand loyalty and a healthier bottom line. In the end, trusted brands win.However, this emotional tie between your brand and consumers …

How To Get Articles Published on Forbes.com Using LinkedIn
By Kristina Jaramillo, Founder, Get LinkedIn Help
My LinkedIn marketing firm’s latest article on “How to Mix LinkedIn Marketing with Content Marketing” recently got published on Forbes.com. Now, how do I get my firm’s article published on top business websites like Forbes–in magazines like Website Magazine and in ebooks like LinkedIn’s upcoming guide for B2B marketers? Here’s what you need to do: 1. Actively share content that’s …

Loving the #SecondScreen Syndrome
By Rachel David, PR Coordinator at M/C/C
In the last couple of years, there have been several marketing trends that I’ve been excited about such as the development and expansion of blogger relations, the rise and use of user-generated content and the continued growth of social media marketing for brands. But this year, the one trend I cannot wait to see grow is the use of the second screen! Also known as the “companion device,” …

You Said WHAT?… 10 Things Not To Say To Someone Unemployed
The Hiring Hub…By Marie Raperto
At some point in time, one of us may become unemployed and in need of help. As a friend and/or former colleague, you want to be supportive. You want to say and do the right thing for the unemployed person. However, sometimes your well-intentioned comment can actually come across the wrong way. Try to put …

Six Traits of a Great PR Client (and six of the worst!)
By Jessica Sharp, Principal, Maven Communications
In the PR business we have the opportunity to represent amazing businesses and organizations that develop innovative products, create initiatives that positively impact communities, and provide services that improve people’s lives. What makes working with such amazing companies even better is when there is a real simpatico relationship between the client and the agency. If you’ve been …

Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM
By Sandra Fathi, President, Affect
Recently, JPMorgan Chase (@jpmorgan) had to shut down a Twitter chat using the ill-fated hashtag #AskJPM. No, not because no one asked good questions (or the radio silence that most PR people fear), but instead, because the questions asked of James B. Lee Jr., vice chairman and top deal maker, were …

‘Game Plan’ to Fix the NFL’s PR Problem
By David E. Johnson,CEO, Strategic Vision, LLC
(Editor’s Note: During this holiday season, David Johnson shares his insight about: Thanksgiving 2013: Turkey or Toys? Rebranding the Holiday Shopping Season)…The NFL has a PR problem It is likely to get worse if some crucial crisis communications steps aren’t taken. Miami Dolphin offensive lineman, Richie Incognito was accused of bullying his teammate …

The Most Important Body Language Signal for Success
By Carol Kinsey Goman, Ph.D
I see it all the time. When people find out that I’ve been hired to speak about body language, everyone does the same thing: they change their posture. They hold their head higher, pull their shoulders back and tighten their abdominal muscles. In doing so, people are transformed, instantly looking more powerful, confident, and energized. And they remain that way . . . for about 60 seconds

How Companies Can Get the Most Out of Article Placements
By Alyson Jamison, Senior Program Manager, Stalwart Communications
As public relations professionals, we’re constantly working with clients on various initiatives, including writing articles, pitching story ideas and other tasks. When we’re successful and secure those highly sought after placements, it’s not only rewarding for us as an agency because we delivered meaningful results, but it’s exciting for our clients as well. It’s confirmation that they’re experts in their …

Mr. Magazine™ Releases October New Consumer Magazine Stats: 115 New Launches!
New Magazine Launches: October Harvest Was Extremely Plentiful As We Had A Total Of 115 New Launches – 32 Of Them With Regular Frequency
October 2013 was an unbelievable month for new launches! The magazine media industry saw 32 new magazines with regular frequency and 83 specials…for a total of 115 October launches! Absolutely a stellar performance …

Martha Stewart: What Happens When The Essence Of A Brand Dissolves
By Christian Jurinka, Co-Founder and Chief Engagement Officer, Attack! Marketing
Some brands benefit from their founders continued presence and some flounder due to it. Howard Schultz, the visionary founder of Starbucks left the company in the late 90s, only to return as the retailer began to falter under new management.




PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
It’s that time of year when we start to reflect upon the past and consider the future, and take stock of our personal skills and development. The significant changes in the digital media environment that are so instrumental in shaping public …

4 Resources to Spark Customer Engagement
For the Effective Email Marketing Channel
People don’t buy from companies; people buy from people. Is your email marketing so personal that your company feels like a trusted friend to subscribers? True engagement with customers is something for which to strive. Our resources below will give you a broad picture of engagement, as well as specific pointers.1. What Metrics Define Engagement? Email marketers need …

Infographic: How Video Can Drive Sales
By Robert Weiss, President of MultiVision Digital: For the Latergy Social Video Channel
Video content is engaging, informative and the content of choice of today’s busy business decision makers and influencers. But getting the most out of business video marketing should not be a stand alone tactic and should be integrated into your overall marketing and sales process. Check out this InfoGraphic …

Media Evaluation from the Eyes of a CIPR PRIME Research Fellow
By Bart Misiak, 2013 CIPR PRIME Research Fellowship Winner: For the PR ROI Channel
Having spent three weeks at PRIME, I have gained a new appreciation and understanding for applied research in public relations. One of the major differences between applied and theoretical research is that applied …

How Ringling Brothers Tailored Their Message For The Hispanic Marketplace
For the Strategic Video Communication Channel
Mike Bako, Marketing Manager of D S Simon Productions, talks with Stephen Payne, Vice President of Corporate Communications for Feld Entertainment on how he helped to mold the Ringing Brothers brand to appeal to a Hispanic audience. The Hispanic population of the U.S. is one of the fastest growing …

PR, Big Data and Actionable Insights
For the Digital PR Channel
Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information …

Will theCOMMSapp™ App Pave The Way For A New Era Of Mobile Communication?
Corporate Communications / Strategic Video Communications Channel
Doug Simon, President and CEO of D S Simon Productions speaks with Jeff Corbin, CEO of theCOMMSapp and KCSA Strategic Communications on the emergence of smart phone applications and the vital role they play in establishing a brand and pushing out content. “I started out in the industry in 1997 …




Why Social Media Broke PR – And How You Can Fix It
Learn how to set up an integrated PR and marketing campaign that blends earned, owned, and paid media together to generate new audiences. You’ve heard of earned, owned, and paid media and how they’re converging. You’ve probably read white paper after white paper about social media and shared media. But what does look like when you put it all together? What does a …

FREE GRAMMAR BOOT CAMP – In The Office And Grappling with Grammatical Gaffes: What’s Acceptable and What’s Not?
Robert/Bob Noltenmeier, clinical assistant professor in the New York University M.S. Degree in Public Relations and Corporate Communication program, will review common errors now becoming acceptable in everyday writing. Language evolves, but what happens when that evolution moves too quickly? If …

UPDATE: Investor Relations Leaders Debate SEC’s Ruling on Social Media for Financial Disclosure
Editor’s Note: Back in April, the Securities and Exchange Commission (SEC) approved the expanded use of social media for the dissemination of corporate news.The decision created confusion and touched off a debate among IR officers and legal advisors as to how to proceed. Little has changed and the …





Nintendo & Southwest Airlines Bring Friends, Families and Fun Together for the Holidays
REDMOND, Wash.–(BUSINESS WIRE)–Nintendo and Southwest Airlines® surprised a full flight today, giving every single Customer on board a free Wii U console. More than 100 passengers on flight 1883 from New Orleans to Dallas Love Field received Nintendo’s HD video game system after they were greeted upon arrival by Mario himself. Mario surprised the Customers with a special announcement during the flight, and Nintendo and Southwest Airlines representatives were on board to share in the fun.


TRENDING TODAY powered by evolve24


Could Banks Charge For Deposits?
Bank customers could look forward to being charged to keep their money in U.S. banks. That’s the latest threat coming out of Wall Street, according to a report in the Financial Times, as financial institutions look to combat a possible interest rate cut from the Federal Reserve on its bank reserves.This latest potential step would be a hit to depositors, already earning close to zero interest on checking and savings accounts.

Pope Francis: ‘I Prefer a Church Which is Bruised, Hurting and Dirty’
USA Today
Pope Francis issued the mission statement for his papacy Tuesday, outlining how the Catholic Church and the papacy itself must be reformed to create a more missionary and merciful church that gets its hands dirty as it seeks out the poor and oppressed.

Confucius’ Lessons Still Relevant, Xi Says
China Daily
President Xi Jinping said Confucian thought can play a positive role in China’s development Tuesday. Xi made the remarks while talking to Confucianism scholars during his visit to Confucius’ hometown in Shandong province on Tuesday.China boasts a long traditional culture, and China will create a new glory of its culture, he said in a speech after he listened to a discussion of experts on Confucianism at Qufu, the hometown of Confucius.

The DOJ’s ‘New York Times Problem’ with Assange
WikiLeaks founder Julian Assange will likely not face charges in the United States for publishing classified documents, because the Justice Department would not be able to do so without also prosecuting media organizations who do the same, The Washington Post reports. Calling it a “New York Times problem,” Justice officials told the Post that if they indicted Assange, they’d also have to prosecute the Times …




Alfred Feld, Who Worked at Goldman 80 Years, Dies at 98
The Wall Street Journal
Goldman Sachs Group Inc.GS -0.85%’s longest-serving employee died Monday night, the firm said. Alfred Feld, who had worked at the firm for 80 years, was 98 at the time of his death, Goldman said in an internal memo signed by Chief Executive Lloyd Blankfein and President Gary Cohn.




Dispelling Myths About Newspapers
What is a newspaper? This may seem like a rhetorical question, but perhaps the answer lies at the core of what its future holds. Is the ‘heart’ of a newspaper black ink on white paper, or is it the content in a format that can be read, does it really matter if it is read on a screen or on paper?




Google, Please Drill Through Great Firewall of China With Your HTTPS Lance
The Register
A non-profit anti-censorship body has called on Eric Schmidt and Google to lead by example and call China’s bluff on web censorship with a simple two-pronged approach.GreatFire.org co-founder Charlie Smith claimed in a blog post that Google should switch its China search service to HTTPS by default, as it does in the US, which means Beijing would have to block it completely or not at all, rather than the selective search results it blocks today.




Being Honored
Richard Edelman – 6 A.M.

Leadership Unplugged: Stripping Out the Noise to Uncover a New Direction
Brian Solis

Promotion or Bro-motion: The Danger of Exclusionary Advertising

Business Wire Media Breakfast: How to Pitch Influential Business Publications Event Recap
Business Wired

Eight Secrets of Top PR Firms

12 Thanksgiving Blogging Tips For Staying In Top Shape
Heidi Cohen: Actionable Marketing Expert