CommPRO.biz Editorial Team
SportsCastr, the social live-streaming platform that allows anyone to become a color commentator, announced that the company has formed an official partnership with the Women’s National Basketball Players Association (WNBPA) via REP Worldwide, the WNBPA’s group licensing and player-marketing representation agency, to power live, interactive video content for fans.
Through the partnership with the WNBPA – which represents the current women’s professional basketball players in the WNBA – all current players will be invited to use SportsCastr to provide live commentary across a range of professional and college sports, share personal insights, and more. The company will also work with the WNBPA to create premium opportunities for the league players around marquee events.
“Fans crave authentic interaction, and through the SportsCastr live-streaming platform, our players have another exciting way to engage fans in real-time,” said Terri Jackson, Director of Operations for the WNBPA. “This innovative technology also fits our objective to build unique group licensing opportunities through REP Worldwide that bring fans and players closer.”
In June, SportsCastr announced FanChain, a cryptocurrency developed for the multi-billion-dollar global sports market. FanChain allows SportsCastr users to earn tokens for participating on the platform, and those tokens can then be used to unlock premium player content, purchase sports tickets or merchandise, and send virtual gifts to players. SportsCastr is the first platform to support FanChain, and the company is working with teams, media publishers and leagues to add FanChain support, with the aim of making it the ubiquitous token within the sports industry.
“Women’s basketball fans are global and diverse,” said Andrew Schupak, CFO and Head of Strategy at SportsCastr. “By partnering with the WNBPA, we aim to build the international reach of WNBA players while delivering unparalleled access to their fans.”
As part of the agreement, the WNBPA will have a dedicated portal within SportsCastr that aggregates all player content, highlights featured content and includes a dedicated leaderboard where fans can discover the most popular player streams.
The announcement follows news that the NFL Players Association (NFLPA), through its athlete-driven accelerator the OneTeam Collective, has acquired a minority stake in the company, making SportsCastr an officially licensed NFLPA platform.
“From the NFLPA to the WNBPA, it’s our mission to provide a platform for all fans and athletes to have a voice,” said Kevin April, SportsCastr CEO. “Through the WNBPA partnership, which offers fans live interactive video and exclusive content directly from players, the talents and personalities of these incredible female athletes will be on display for the next generation of fans.”
The first WNBA players will begin using the platform in the third quarter of 2018, with the WNBPA portal launching in Q4. For more information, visit SportsCastr.com or download the beta app.