Why Social Media Broke PR – And How You Can Fix It (FREE, ON-DEMAND RECORDING & PRESENTATION)

Learn how to set up an integrated PR and marketing campaign that blends earned, owned, and paid media together to generate new audiences.

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Christopher S. Penn, Vice President of Marketing Technology at SHIFT Communications

 

Event Overview

You've heard of earned, owned, and paid media and how they're converging. You've probably read white paper after white paper about social media and shared media. But what does look like when you put it all together? What does a tangible blueprint look like that goes beyond academic theory and thought-leader navel gazing? Attend this one hour webinar with SHIFT Vice President of Marketing Technology Christopher Penn and learn how to set up an integrated PR and marketing campaign that blends earned, owned, and paid media together to generate new audiences. You’ll even get the details on how a successful campaign was executed on just $400 as a template you can use to scale to whatever resources you have available. Register now!

 

ON-DEMAND RECORDING & PRESENTATION

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About Our Speaker

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing.

Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer.

Learn more about him at ChristopherSPenn.com.

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