There is No Single Magic Marketing Bullet

Lloyd Trufelman, President of Trylon SMR, sat down with Doug Simon, to discuss where the communications industry, specifically social media, is heading in 2015 and beyond.

 

 

 


Why there isn’t a single magic marketing bullet:

– There is no single magic marketing bullet! Social media makes people think they don’t need any other efforts, but it’s a cross-platform strategy that will extend your reach best.

– Whether you’re telling a story in a newspaper or on Twitter, if you don’t have storytelling skills and don’t have an instinct of what news is, you’re not going to be effective.

– Here’s a challenge for you: Can you think of 1 example of 1 company or person using only social media to extend their reach and succeeding? Stump Lloyd and you’ll win $500!

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