Shift Happens: How Marketers are Navigating Their Biggest Challenges of 2016 (Free Webinar)


Join the Discussion with Experian Marketing Services and Publishers Clearing House 

Wednesday, April 13th at 1pm EST

Tweet your questions to @ExperianMkt with #ShiftHappens

Webinar Overview

Join us for an interactive discussion with Spencer Kollas, VP of Global Deliverability at Experian Marketing Services, and Sal Tripi, AVP Digital Operations & Compliance at Publishers Clearing House, as they share their advice for centering your marketing programs around your customers’ needs.

In the webinar, the speakers will examine fresh, key findings from Experian Marketing Services’ 2016 Digital Marketer Report and share how marketers are planning to tackle the challenges ahead. You’ll also get an insider look at how Publishers Clearing House has overcome data and technology challenges to answer the shifting needs of their customers.

Key marketing challenges to be discussed:

  • Making your messages relevant
  • Getting actionable insights from your analytics
  • Staying ahead of new marketing trends
  • Overcoming internal silos to focus your business around the customer

Click here to register for the webinar today!



sal-tripi-speakerSal Tripi

Assistant Vice President, Digital Operations and Compliance, Publishers Clearing House

Mr. Tripi is an assistant vice president at Publishers Clearing House (PCH), the United States’ largest and best known sweepstakes company. He has over 20 years of leadership experience in Privacy, Marketing, Operations, new customer recruitment, relationship marketing and ecommerce.

His work encompasses a variety of digital operational areas including digital operations, ad operations, compliance and privacy. He is currently a member of the DMA Ethics Policy Committee as well as the on the Board of Directors for the Online Trust Alliance.




spencer-kollas-speakerSpencer Kollas

VP of Global Deliverability, Experian Marketing Services

As the leader of Experian Marketing Services’ deliverability services practice in more than 30 countries around the world, Kollas and his team help brands advance and systemize their data strategy, accuracy and quality, improve subscriber engagement and optimize their email-to-cross-channel marketing.

Kollas is one of the most foremost experts in email marketing and its evolution in technology, data and engagement. He was named a Top 50 Email Marketing Influencer on Social Media by Vocus, Inc. and is quoted frequently in industry publications such as The Wall Street Journal, eMarketer, Direct Marketing News, and MediaPost. He lends his expertise as a speaker for industry conferences and events such as the Direct Marketing Association’s Email Evolution Conference and MediaPost’s Email Insider Summit, among others.



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