Selling During The Pandemic


Ronn Torossian, CEO, 5WPR 

During the past few months, the COVID-19 pandemic has been the topic of conversation across the world. It has affected hundreds of millions of people’s lives, whether that is restricting them from leaving their homes or keeping them away from their jobs. Additionally, the predictions of a possible economic downturn are also worrying, especially for the business sectors. While the sales industry has been evolving over the past decade with the prevalence of the internet, the fundamental goal of sales – meeting buyer needs as well as solving customers’ problems – is unchanged. However, as everyone in the world is undergoing changes during this global pandemic when it comes to selling, the key to success now is creativity as well as patience. 

The world is going through a time that is going to define and reinforce the relationship between brands and their target audiences. This is why showing respect and sensitivity during this time is crucial to remaining in business for some organizations, as that is what will keep businesses afloat as well as help them remain successful once the crisis is over.

Content is Key

What brands are sending to their prospects, as well as their customers, is now especially important, as this is how brands can communicate in a concise and clear manner. Organizations should be wise and assume that most readers aren’t going to waste a lot of time to look for relevant information if it’s written between the lines, so using bullet points and interesting summaries when communicating through content is especially important right now.

Add Value to Interactions

During this time, it is important to be even more attentive to customers, buyers, and prospects, and spend a lot more time communicating with each group. While brands should acknowledge that everyone is busy even if they are stuck at home, and are trying to adapt to this new working environment, they should also highlight the importance of the audience when it comes to a brand’s success. 

Each time that brands reach out to the target audience, that interaction should be adding value to their busy lives, instead of taking time away from it to promote something they’re not even interested in during this time.

Remote Work is Best

While most organizations have already started using email, phone, and other tools to chat virtually, now is a great time to improve upon those remote and textual communication skills so that when customers interact virtually, the message that they are sending will be clear.

Use Video and Have a Work Buddy

A good sales team is a happy sales team, so that is why it is important to pay attention to the employees as much as the customers and potential buyers. Helping employees connect with each other is a great way to reduce having them feel isolated due to working from home, which can, in turn, boost sales. If the employees have someone to talk to about work, or even about life, they will have an easier time talking to the customers, which is an overall success.

RONN TOROSSIAN - HOW MANY FOLLOWERS DO YOU NEED ON INSTAGRAM TO GET PAID?About the Author: Ronn Torossian is CEO of 5WPR, a leading PR firm.