Search results for: social media
5 Social Media Tactics to Use Now
Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…
Read MoreRonn Torossian On Navigating Social Media Misinformation
Many companies and PR agencies tend to pride themselves on the strong relationships they’ve developed with news outlets and journalists, as well as on their very specialized knowledge about all publications that cover topics relevant to a company’s industry niche. However, outside of the media landscape, the sheer number of news, as well as news-like…
Read MoreAre you Maximizing Social Media?
The digital communications landscape is continuously changing. Current digital communications platforms and digital advocacy require ongoing skill development. If you’re interested in maximizing social media and more, a graduate certificate in Digital Communications is your next move. The George Washington University’s Strategic Public Relations graduate certificates are designed for working professionals. Flexible and can be completed in two…
Read MoreLeading Blockchain Incubator Announces Post Dex Offering for Social Media Platform
CommPRO Editorial Staff Blockchain incubator Starter announced it will host a scheduled Post Dex Offering (PDO) in January, 2022 for VersoView, the engage-to-earn social media platform. In a strategic move, the PDO will accomodate for a reliable and impregnable way for projects and token developers to raise capital while benefiting the project and its allegiant…
Read MoreAudit Your Social Media Efforts
Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…
Read MoreHäagen-Dazs’ New Social Media Campaign
Ronn Torossian, CEO, 5WPR The ice cream giant Häagen-Dazs has started a brand new social media contest in Germany that aims to encourage consumers to turn their side gigs into full-fledged careers. The company’s campaign is targeting the younger generation of consumers, titled Generation Z, with the latest addition to its campaign being run by a creative…
Read MorePART ONE: A Conversation with Jason Miller, CEO of the Social Media Company GETTR, on Issues of Free Speech and Social Media Censorship
In our inaugural episodes of season two, we begin with a two-part interview with Jason Miller. Jason is an American communications strategist, political advisor and CEO of GETTR, a conservative social network alternative to Twitter. Jason is, perhaps, best known as the chief spokesman for the Donald Trump 2016 presidential campaign and transition of former President Trump. In this episode we…
Read MoreTikTok Challenges Rev Up Social Media Engagement Effort
Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors. John Cowan, Editor, Ragan Communications Cisco’s social media audience consists of two personas: current employees and potential candidates. It has a variety of social media strategies to engage both audiences, but wanted to activate its virtual summer interns to become content…
Read MoreCan a VPN Keep You Anonymous on Social Media?
Brian Wallace, Founder & President, NowSourcing Virtual private networks, or VPNs, are rapidly becoming an essential part of the modern online security toolkit. With so many communications professionals spending more of their time online on social media than anywhere else, protecting themselves and their data has become an increasing priority. What Is a VPN? If your…
Read MoreShould Social Media Influence Have an Age Limit?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…
Read MoreRagan’s Social Media Conference
Live Event: September 8 – 10 @ Disney World
Read MoreStop Wasting Time and Resources on These Social Media Tactics
Jill Kurtz, Owner, Kurtz Digital Strategy You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against…
Read MoreSocial.Network: a Decentralized Platform Designed to Transform the Future of Social Media
CommPRO Editorial Staff Social Technologies announced the key generation event for the social.network will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The decentralized blockchain…
Read MoreSocial Media Marketing Quick Tips
Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…
Read MoreHow 2021 Social Media Trends Can Be Capitalized on in PR
Ronn Torossian, CEO, 5WPR In 2020, the public relations and marketing industry underwent a dramatic shift in practices along with the rest of the world. Being an industry that is less impacted by the need to telecommute or shift to virtual offices didn’t make the PR business immune to the impacts of COVID-19. 2020 proved for…
Read MoreSocial Media Marketing Fundamentals
Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…
Read MoreTips for Using Inclusive Design on Social Media
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. Nichelle Roberts, Communication Coordinator, Siren Communications If you’re like me, you probably joined TikTok at the start of the pandemic. I was reluctant at first,…
Read MoreHow to Ensure ROI for Social Media
Jill Kurtz, Owner, Kurtz Digital Strategy The two biggest myths about social media is that it is free and that you can’t really measure impact or return on investment. Both are not true. Smart marketers can make worthwhile social media investments. Social media is not free. It takes time to develop and implement your strategy. Increasingly,…
Read More5WPR CEO On Consulting Service Prospecting on Social Media
When the California gold rush was booming in the mid-1800s and people flocked there from all parts of the country, famed American philosopher and poet Henry David Thoreau had this comment, “…they go prospecting farther and farther away from the true lead, and are most unfortunate when they think themselves most successful.” Much the same…
Read MoreGirl Scouts Respond to Social Media Bonfire
Ronn Torossian, CEO, 5WPR There was a time in America when a group that staunchly supports empowering women and girls celebrating a woman being appointed to the Supreme Court would have been a no-brainer. That time, for some, is “not right now” or, perhaps, “not all women.” Here’s what happened and how the Girl Scouts…
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