Search results for: social media
Best Practices to Use Social Media in Online Marketing
Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…
Read MoreSocial Media Measurements that Matter
Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…
Read MoreHow To Leverage Micro-Influencers to Boast Your Digital Footprint & Social Media Campaigns
Austin Rotter, PR and Media Relations Strategist If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable. The rapid change of interest surrounding influencer marketing is the perfect example to highlight just that. Just a few years ago, almost six…
Read More5 Social Media Tactics to Use Now
Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…
Read MoreAre you Maximizing Social Media?
The digital communications landscape is continuously changing. Current digital communications platforms and digital advocacy require ongoing skill development. If you’re interested in maximizing social media and more, a graduate certificate in Digital Communications is your next move. The George Washington University’s Strategic Public Relations graduate certificates are designed for working professionals. Flexible and can be completed in two…
Read MoreLeading Blockchain Incubator Announces Post Dex Offering for Social Media Platform
CommPRO Editorial Staff Blockchain incubator Starter announced it will host a scheduled Post Dex Offering (PDO) in January, 2022 for VersoView, the engage-to-earn social media platform. In a strategic move, the PDO will accomodate for a reliable and impregnable way for projects and token developers to raise capital while benefiting the project and its allegiant…
Read MoreAudit Your Social Media Efforts
Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…
Read MorePART ONE: A Conversation with Jason Miller, CEO of the Social Media Company GETTR, on Issues of Free Speech and Social Media Censorship
In our inaugural episodes of season two, we begin with a two-part interview with Jason Miller. Jason is an American communications strategist, political advisor and CEO of GETTR, a conservative social network alternative to Twitter. Jason is, perhaps, best known as the chief spokesman for the Donald Trump 2016 presidential campaign and transition of former President Trump. In this episode we…
Read MoreTikTok Challenges Rev Up Social Media Engagement Effort
Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors. John Cowan, Editor, Ragan Communications Cisco’s social media audience consists of two personas: current employees and potential candidates. It has a variety of social media strategies to engage both audiences, but wanted to activate its virtual summer interns to become content…
Read MoreCan a VPN Keep You Anonymous on Social Media?
Brian Wallace, Founder & President, NowSourcing Virtual private networks, or VPNs, are rapidly becoming an essential part of the modern online security toolkit. With so many communications professionals spending more of their time online on social media than anywhere else, protecting themselves and their data has become an increasing priority. What Is a VPN? If your…
Read MoreShould Social Media Influence Have an Age Limit?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…
Read MoreRagan’s Social Media Conference
Live Event: September 8 – 10 @ Disney World
Read MoreStop Wasting Time and Resources on These Social Media Tactics
Jill Kurtz, Owner, Kurtz Digital Strategy You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against…
Read MoreSocial.Network: a Decentralized Platform Designed to Transform the Future of Social Media
CommPRO Editorial Staff Social Technologies announced the key generation event for the social.network will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The decentralized blockchain…
Read MoreSocial Media Marketing Quick Tips
Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…
Read MoreSocial Media Marketing Fundamentals
Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…
Read MoreTips for Using Inclusive Design on Social Media
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. Nichelle Roberts, Communication Coordinator, Siren Communications If you’re like me, you probably joined TikTok at the start of the pandemic. I was reluctant at first,…
Read MoreHow to Ensure ROI for Social Media
Jill Kurtz, Owner, Kurtz Digital Strategy The two biggest myths about social media is that it is free and that you can’t really measure impact or return on investment. Both are not true. Smart marketers can make worthwhile social media investments. Social media is not free. It takes time to develop and implement your strategy. Increasingly,…
Read MoreCommon Social Media Mistakes Student Should Avoid To Build A Career In Marketing
CommPRO Editorial Staff Over the past decade or so, social media have rapidly risen to become an integral part of our day to day lives. Many aspects of our lives have, as a consequence, become part of the digital world. Making friends, sharing your creations, getting an education – even going to school! With so…
Read MoreWhat We Now Know About The Career Path of Social Media Managers
Marcia DiStaso, Ph.D., PR Department Chair, University of Florida Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations About a year ago, the IPR Digital Media Research Center (DMRC) met to discuss the topic of our next research project. Marcia DiStaso, Ph.D., APR, co-author of the study and chair and professor of the…
Read More