Search results for: publicity

Where in the Publicity Orchestra Are You?

Tom Madden,  Founder & CEO, TransMedia Group Strange dystopian strains of thought run through my mind as I imagine conducting my PR orchestra, trying earnestly to keep apart the woodwind and brass sections at TransMedia Group.   First, I listen to the lilting clarinets play a rhapsodic variety of health and medical passages from traditional doctors, surgeons,…

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Meet The Real Me From Planet Publicity

Thomas J. Madden, Chairman and CEO, Transmedia Group Like many in my profession, I’ve lived a good part of my life on Planet Publicity.  Our mission?  Making enterprising earthlings famous!   A boutique PR firm I launched in Manhattan in the early 80s, has rocketed the careers and bottom lines of many entrepreneurs and their businesses to awesome…

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Does Love Island Have a New Publicity Stunt On Its Hands?

Ronn Torossian, CEO, 5WPR Britain’s darlings Dani Dyer and Jack Fincham from 2018 Love Island have finally called it quits, it seems, and fans are cynical: with reality star Dani releasing her autobiographical self-help book earlier this week, it seems this is one publicity stunt that no one is buying. Jack confirmed their break-up in…

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Time’s Up! Overcoming the Negative Publicity of the #GoogleWalkout

 Kate Weckerly, Crisis Communication Specialist, SSPR  Ok, Google. It’s clear that “time’s up” and the cat’s out of the bag. The culture of inequity the company has clearly embodied has been exposed. And the 20,000 participants in the #GoogleWalkout are gaining media traction and support for their mission to create a better working environment. So, how can Google…

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Is It Time to Retire That Publicity Bris, The Ribbon Cutting Ceremony?

Thomas J. Madden, Chairman and CEO, Transmedia Group Why do we keep circumcising our businesses?  Can’t we come up with more creative, imaginative ways to open our stores, restaurants, factories? I know I sure can. Once I had the secret Krispy Kreme recipe arrive at one of their new stores in an Armored Brinks Truck. I had armed…

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PUBLICITY

PUBLICITY Nov 30, 2016 | Media Relations, Public Relations, Publicity, Today Beyond PR 101: 3 Truly Unique Pitching Tips Oct 27, 2016 | Public Relations, Publicity, Search Engine Optimization (SEO), Today How to Optimize Your Press Release for Google Oct 11, 2016 | Measurement & Evaluation, Media Relations, Public Relations, Publicity, Today PR Briefing: Summarizing 3 Recent Public Relations Studies Aug 15, 2016 | Media…

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El Chapo Calls on Publicity To Help Him

By Ronn Torossian, CEO, 5W PR It seems not only politicians and entertainment figures recognize the importance of public relations these days. Even notorious criminals see ways of benefiting from what public relations has to offer. For instance, Joaquin “El Chapo” Guzman, a Mexican drug lord, recently requested that his colleagues and wife keep him in…

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The Golin Unternship – The Farthest Thing From a Publicity Stunt

By Ginger Porter, Managing Director – Golin Dallas and Atlanta, and creator of the Golin Unternship Last year on this website our CEO Fred Cook told you about the Golin Unternship. We explained the inspiration behind it, who we chose for this unlikely adventure and our hopes for what will become of Akinbola Richardson after a…

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Starbucks Red Cup Controversy? A Publicity Score!

By David E. Johnson, CEO, Strategic Vision, LLC Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup.  The cup is plain red with the Starbucks logo emblazoned on it.  The company kept it simple with the traditional colors of the season in an…

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6 Ways for Your Business to Reach More Customers

CommPRO Editorial Staff Most businesses thrive off of having a lot of customers. After all, more customers generally mean that your business will be earning more money. Bringing in a lot of customers also means that your business has a bigger likelihood of gaining loyal customers, which could provide a steady income stream. However, all…

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(Op-Ed) The Best in Bad Taste

Arthur Solomon It’s been quite a while since I’ve written about the debauched antics of Donald John Trump, the twice-impeached president of the United States. But it was only a matter of time before his morally-deficient brain provided new material for discussion. But before we discuss his most recent attempt to hit a new nadir,…

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Over-The-Top Music Marketing from Kanye West

Ronn Torossian, CEO, 5WPR After a number of different listening events spanning over several weeks and a significant delay, Kanye West finally released his latest studio album. The album was originally scheduled to be released in July, after three separate and elaborate listening events, but was postponed because it was allegedly unfinished. To complete the…

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It’s Time For A “Sports History Hall Of Shame”

Arthur Solomon An abridged ceremony, because of the Covid-19 pandemic, was held in Cooperstown, N.Y. on September 8, when baseball players Derek Jeter, Larry Walker, Ted Simmons and players’ labor leader Marvin Miller were inducted into Baseball’s Hall of Fame.  As usual, the ceremony received major positive coverage, as do induction ceremonies for all sports…

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Willard Scott Helped Make My Jewish Penicillin Story Front Page News

  Tom Madden,  Founder & CEO, TransMedia Group Everybody in PR this century has I’m sure a Willard Scott story.  Mine, if you’ll pardon the expression, is a doozy, which I’m remembering on the eve of the  Jewish high holidays, Rosh Hashanah and Yom Kippur amid the gloomy weather report that the jovial rotund, retired NBC…

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NFT Art Agency Announces Launch and Auction from Groundbreaking Contemporary Artists

CommPRO Editorial Staff The NFT Art Agency announced the launch of their organization that was established to promote iconic artists in the burgeoning NFT market, and offer a complete representation package that includes animation, minting, publicity, sale, rights management, career coaching, and financial planning. The NFT Art Agency is kicking off the launch of their…

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Using Local Online Media for PR  

Ronn Torossian, CEO, 5WPR Local online media for PR often delivers a better return on investment. Sometimes these avenues work better for businesses, especially locally-based businesses. Neighbors and customers together with prospects in the geographic area of a business go online as part of their everyday routines. They go through online newspapers and magazines, shop…

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The Ball Field Was Corny

Arthur Solomon Ray Kinsella, played by Kevin Costner in the film Field of Dreams, said one of the most misquoted lines in movie history, when he said, “If you build it, he will come.” Ever since the line that was said in the sports fantasy movie has often been misquoted as “If you build it,…

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