Search results for: political advertising

Online Strategies for Political Advertising are Defined by Age, Not Party Affiliation

A Commpro News Alert Throughout the 2016 election cycle, online advertisers spent over $1B, with political professionals employing digital specialists with varying levels of expertise. According to research age (not your party) is the best indicator for understanding the impact of advertising in the digital space. Research was conducted by Spot-On, the leading online ad firm serving…

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How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

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Richard Levick — The Age of Transparent Political Donations Is Upon Us

  Richard Levick, Esq., Chairman & CEO, LEVICK On July 27th in 1974, the House Judiciary Committee recommended that Richard M. Nixon be impeached and removed from office. By January of 1975, there were 93 new members of Congress, including 49 seats in the House and Senate which had flipped Republican to Democrat. In the…

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2020 Election Advertising: Get Ready for a Wild Ride!

Tiffany Coletti Kaiser, EVP Marketing, Digital Remedy If previous election cycles are any indication, the upcoming political advertising scene is about to get wild. With political ad spending expected to hit an all-time high of nearly $10 billion ($3.6 billion more than the 2016 election) it is safe to say we’re in for a multi-channel…

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Bridgerton – Recoloring History

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  February’s Black History Month was an important reminder of the impactful roles people of color have played in our world.  History should be about what actually happened; however, some entertainment has actors playing roles that were really performed by people of other…

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My Take Your Child To Work Dream

Arthur Solomon, Public Relations Consultant Maybe because April 23 is Take Our Daughters and Sons to Work Day in United States, I had a dream about doing so last night. In the dream, I took my children to the PR office that has been my home away from home for many years. As we walked…

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Public Affairs Trends for 2020

  Ronn Torossian, CEO, 5WPR Public affairs is crucial to inform the general public directly on all kinds of issues, including laws, policies, public health, local ordinances and public administration. The core purpose of a public affairs campaign is to effectively disseminate information, build public consensus and prevent disinformation from gathering pace on social media…

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5WPR CEO With PR Lessons from Facebook’s Misinformation Crisis

Facebook is once again dominating the news cycle, this time with a widely-criticized public speech by Mark Zuckerberg adding fuel to the flames of his testimony before Congress. If that weren’t enough, Facebook has unveiled a series of new policies supposedly intended to curb hostile actors and foreign governments from weaponizing the platform ahead of…

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The Day TV Journalism Died

  Arthur Solomon, Public Relations Consultant We soon will be approaching June 1, the birthday of the death of TV journalism. And Americans who care about truthful, factual, accurate news should still be in mourning. People who grew up during the age of cable news might not know that once upon a time, TV journalism…

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Record Local Cable Ad Spending in Battleground State Senate Elections

A Commpro News Update Viamedia has found that one common pattern amongst the victorious senate candidates in many of the battleground states was their use of local cable advertising. This conclusion comes after data was received regarding political advertising purchased on more than 60 multichannel video programming distributors (MVPDs) of various sizes in more than…

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Programmatic Ad Buying Plays Expanding Role in Shaping Elections

By Elad Gershoni,Vice President of Business Development, Brightcom The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delivering the right message to the right user at the right time can make a real difference in how people vote. Even more than in previous elections, today’s digitally interconnected…

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Voters Most Influenced by Debates and TV/Print News Reporting

By Dottie Enrico, Director of Content Development,  4A’s Do negative political ads affect how voters view the whole advertising industry? A new survey fielded exclusively for the 4A’s by research firm SSRS in late January found the debates are neck and neck with television and radio reporting as the two most influential factors on voting decisions. Newspapers/print media…

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It’s Time For A “Sports History Hall Of Shame”

Arthur Solomon An abridged ceremony, because of the Covid-19 pandemic, was held in Cooperstown, N.Y. on September 8, when baseball players Derek Jeter, Larry Walker, Ted Simmons and players’ labor leader Marvin Miller were inducted into Baseball’s Hall of Fame.  As usual, the ceremony received major positive coverage, as do induction ceremonies for all sports…

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Love is Having to Say You’re Sorry

The greatest love stories are not those in which love is only spoken, but those in which love is acted upon.” – Dr. Steve Maraboli When I was in college, the 1970 movie Love Story was still all the rage. For us young, impressionable teenagers, it seemed to hold the keys for mature love and relationships. The…

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What is a Man’s Magazine in 2021?

Esquire’s Editor In Chief, Michael Sebastian To Samir “Mr. Magazine™” Husni: “When It Comes To Creating That Print Magazine, I Want Something That Is Going To Really Lean Into The Printy-ness Of It.” The Mr. Magazine™ Interview… “I think the print experience should be its own experience. The website, the YouTube channel, the Instagram page; these…

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(SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart

Special Episode Joe Lockhart knows the White House through and through.  His responses to my questions during our recent PR Masters Series podcast reflects that.  Joe described to our listeners how an effective and experienced White House press secretary prepares for a press briefing and maintains trust, integrity and transparency.  Judging from my interview with Joe, it’s clear to…

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