Search results for: millennials
The Gig Economy Isn’t Just for Millennials and Other Trends That Will Impact Society in 2020
Norman Birnbach, President, Birnbach Communications There’s a change going on, and while it’s driven by technology, some of the trends in 2020 will not be determined by a specific gadget. Here are 10 trends that we believe the media will cover this year, and have nothing to do with politics. As an agency, we focus…
Read MoreUnderstanding the Evolution of Organizational Communication as Millennials Become Leaders
McKenzie Brower, Media Relations Specialist, DiversityInc Best Practices Millennials, commonly defined as the generation born between 1981 and 1997, are often mischaracterized and highly misunderstood by their predecessors. You have probably heard the stereotypes: “Lazy,” “unreliable,” “egotistical,” “unmotivated.” On the whole, these judgments are often overblown and have proven untrue time and again in the…
Read MoreReport: Millennials Trust Social Media Influencers Less
CommPRO Editorial Team Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. Social shopping and influencer marketing platform, Dealspotr…
Read MoreStudy Reveals That Financial Worry is More Pronounced Among Millennials Than Any Other Generation
CommPRO.biz Editorial Staff E*TRADE Financial has announced results from their most recent study, which showed the frustration many Millennials feel as they build their financial foundation. Top insights include: “Millennials arguably have not had the easiest time getting their financial footing—many came into the workforce during a weak job market and may be straddled with…
Read MoreMillennials Are Comfortable with Retailers Tracking Their Purchasing and Browsing Behaviors
CommPRO.biz Editorial Staff Many retail companies have begun to shift their omnichannel marketing efforts to focus heavily on online shoppers, especially for younger tech-savvy millennials. But according to a new report from SmarterHQ 50% of millennials actually prefer shopping in-store. This means some retailers could be missing the mark in engaging this 80 million strong…
Read MoreAndrew Faas on a Boomer’s Guide To Millennials: I is for Inclusive
Editor’s Note: This is the seventh in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas, Author and Activist Astute observers will notice that where you once saw the word “diversity” being used in the business world, you now see “inclusion”—but being inclusive is so much…
Read MoreAndrew Faas on a Boomer’s Guide To Millennials: H is for Humble
Editor’s Note: This is the seventh in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas, Author and Activist St. Augustine wrote: “It was pride that changed angels into devils; it is humility that makes men as angels.” Today we live in a world where narcissistic, self-serving, egotistical…
Read MoreAndrew Faas on a Boomer’s Guide To Millennials: F is for Fair
Editor’s Note: This is the sixth in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas Abraham Lincoln wrote “These men ask for just the same thing, fairness, and fairness only. This, so far as is in my power, they, and all others, shall have. Today we live…
Read MoreWhich Four On-Demand Skills Do Employers Look for In Millennials?
Cindy Hawthorne, Recruitment Agent, Liberty Lending Did you know, by some estimates, more than half the workforce will be comprised of millennials in 2020? Did you also know that landing jobs is tougher for millennials despite having access to high-speed internet and other technological advancements? A look at the recruitment field shows that some millennials looking for jobs are…
Read MoreAndrew Faas on a Boomer’s Guide To Millennials: The A-B C’s of Leadership, E is for Engaged
Editor’s Note: This is the fifth in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas In 1963 President John F. Kennedy visited Cape Canaveral and asked employees there what their job was. Given the nature of much of the work done there (rocket science) he got a…
Read MoreAndrew Faas on a Boomer’s Guide To Millennials: The A-B C’s of Leadership, D is for Dependability
Andrew Faas This is the fourth in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. “Only recently a prominent public man was criticized throughout the newspaper world as not having enough character to keep his promises. He had not the stamina to make good when to do…
Read MoreA Boomer’s Guide to Millennials —The ABC’s of Leadership: C is for Courageous
Andrew Faas “First they came for the communists, and I didn’t speak out because I wasn’t a communist. Then they came for the trade unionists, and I didn’t speak out because I wasn’t a trade unionist. Then they came for me and there was nobody left to speak for me.” — Martin Niemollers Courage is…
Read MoreTime to Connect with Millennials
By Jill Kurtz, Owner, Kurtz Digital Strategy Millennials are a generation (and a marketing target ) that is larger than the Baby Boomers. It’s time we stopped targeting all of our content strategy on the boomers and take note of how to reach the 80 million Millennials in America. Goodbye Mass Media, Hello Targeted Connections…
Read MoreMillennials@Work: Perspectives on Diversity & Inclusion – New IPR & Weber Shandwick Research
Nearly Half of American Millennials Say a Diverse and Inclusive Workplace is an Important Factor in a Job Search By CommPRO Editorial Staff Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes…
Read MoreStop Targeting Millennials Like Zombies
By Jack Monson, Director of Digital Strategy, Qiigo Is there anything more ridiculous to Millennials than the phrase “Marketing to Millennials?” It seems the entire consumer marketing machine in the US has done the math, and has targeted Millennials as the key to selling anything. Marketers struggle with how to easily reach this massive crowd. I’m…
Read MoreMillennials As Protesters: You Have To Be Carefully Taught
By Ann Arnof Fishman, President, Generational Targeted Marketing From Bernie Sanders to Black Lives Matter, Millennials (born from 1982 to 2000) are just doing what their history has programmed them to do—react as a group. The major weakness of this generation is they feel peer pressure so intensely, they have lost much of their ability to…
Read MoreOh Baby! What Happens When Millennials Become Parents?
By Natasha Fleury, Marketing Partner, Generator Inc Marketing Millennials are the dominant consumer and a huge focus for brands everywhere. With 80 million in the U.S., we’re hard to avoid. Research demonstrates Gen Y is different from Gen X in several ways including motivation, expectations, and attitude. But what happens when we become parents? What takes…
Read MoreThe Age of Aquarius Meets the Age of Millennials
Are You Marketing to and Managing a Younger Version of Yourself? By Ann Arnof Fishman, President, Generational Targeted Marketing It’s impossible to market to and manage a generation you think is a younger version of yourself, especially if it’s not! That’s what’s happening these days between baby boomers (born from 1943 to 1960) and millennials (born…
Read MoreMillennials Want More Texts and Why You Should Care
How Industries Can Leverage Millennials Love for Texts with SMS Marketing By Dan Slavin, CEO & Co-Founder, Codebroker New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways…
Read MoreMillennials & Money: One Generation, Many Goals & Values
Editor’s Note: In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural…
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