Search results for: kurtz

Tips to Make Your Website Accessible

Jill Kurtz, Owner, Kurtz Digital Strategy Accessibility is about improving the web experience for everyone. Accessibility barriers make it difficult or impossible for visitors who are blind, deaf, hard of hearing, or disabled to use your site. WebAIM analyzed one million homepages for accessibility issues and found that 98% of websites had at least one Web…

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How Small Businesses Compete with the Big Guys in Search

Jill Kurtz, Owner, Kurtz Digital Strategy The local search landscape has changed a lot. You no longer need to have the biggest ad budget to get to the top of search results. In fact, these days, many tools exist to let local, small businesses out-compete big businesses. Google Knows Where Searchers Are Google has always tried…

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Thank You For Helping CommPRO.biz Reach its 12-Year Anniversary!

  Twelve years ago, we launched CommPRO.biz as an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media,…

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Increase Your Online Reach with Links

Jill Kurtz, Owner, Kurtz Digital Strategy Often we focus our online marketing efforts on things we publish online. That’s great, but we also need to expand our audience to optimize on the impact of our content. Links increase our audience and help with search engine optimization (SEO). Here are the steps to follow for a successful…

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SEO Tips for eCommerce Sites

    Jill Kurtz, Owner, Kurtz Digital Strategy The goal of your eCommerce website is to sell, right? One way to increase sales is by driving organic traffic to your site. This is why search engine optimization (SEO) is an important consideration. Here are 3 eCommerce website SEO tips that can help grow your business. Keep…

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Find the Right Influencer for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience. It can be hard to find authentic influencers. Research shows up to 24 percent of influencers have falsely manipulated their engagement…

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How to Use YouTube for Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy YouTube is increasingly gaining importance as a social network. Why? YouTube is the second–most-visited website and has the second highest volume of online searches. Those stats alone are worthy of the attention of any marketer. YouTube has over 2 billion monthly active users. They watch a lot of content, and…

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5 Easy Ways to Gain Social Media Followers

    Jill Kurtz, Owner, Kurtz Digital Strategy Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible. You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics…

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Reviews and Testimonials Are Marketing Gold

  Jill Kurtz, Owner, Kurtz Digital Strategy Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous…

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SEO Done Right

Jill Kurtz, Owner, Kurtz Digital Strategy Want to show up well in major search engines? You will hear a lot of things that make it sound hard. But, really, SEO is all about paying attention to the basics of having a good web presence. Provide Excellent Content Create the best quality content that you can, and…

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Location and Your Local Business Marketing Plan

Jill Kurtz, Owner, Kurtz Digital Strategy Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses. Why you need a local marketing strategy What’s the first thing you do when you need your car repaired, want to find some local entertainment or want to plan…

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Market Your Business from Home

Jill Kurtz, Owner, Kurtz Digital Strategy We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue. Here are some tips for how to pivot and achieve your marketing goals…

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Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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Social Media Measurements that Matter

Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…

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Avoid These SEO Mistakes

Jill Kurtz, Owner, Kurtz Digital Strategy Search Engine Optimization is nuanced, with best practices being influenced by your industry and your target customers. However, there are best practices every brand should follow. Common SEO mistakes that I see: slow site speed, content not optimized for keywords, lack of metadata, and no attention to the mobile experience.…

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Optimize Your Website for Voice Search

Jill Kurtz, Owner, Kurtz Digital Strategy The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard. Here are the factors to consider as you optimize your website for the growing trend of voice search. Question-Based Content People ask questions when they do voice…

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5 Email Mistakes that Hurt Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy. You need…

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Writing for SEO

Jill Kurtz, Owner, Kurtz Digital Strategy Most of us want our online content to be found, and the most common gateway between you and your readers is a search engine. To get search engines to find and connect people to your content, you need to write with search engine optimization (SEO) in mind. Start with Keyword…

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Big Digital Marketing with a Small Budget

Jill Kurtz, Owner, Kurtz Digital Strategy You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try. Offer Great Content The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere…

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5 SEO Boosters to Do Daily

Jill Kurtz, Owner, Kurtz Digital Strategy Here are five easy-to-do items to keep your website search engine optimization (SEO) on track. Keep content fresh Regularly add new content (blog!) and keep existing content up to date. Develop a schedule to help you to publish new content regularly as well as check existing pages. Add links There…

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