Search results for: influence

Change is So 2015. 2016 is about Evolution.

By Andrew Graff, CEO, Allen & Gerritsen I love the New Year—it’s a time for fresh starts, new beginnings and, most importantly, reflection. Reflection is particularly important in the advertising industry, where the pace is fast and circumstances change rapidly. Sometimes, we simply need to stop and say, “Wait, what just happened?” and, “How has it…

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How to Get More Media Coverage (FREE TIP SHEET)

Did you know over 198 million people run ad blockers each month? What does that mean for your brand? To put it quite simply, your audience is ignoring your messages.  So what can you do about it? Win over reporters’ attention and earn media coverage. Our latest tip sheet, “71 Ways to Get Media Coverage,” will…

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The Broken Promise of Integrated Marketing Communications

By Mark Weiner, CEO, PRIME Research Americas Given the common sense of integrated marketing communications – complimentary messaging, consistent targeting, and continuity across marketing channels — I was sure that by now, the benefits of Integrated Marketing Communications would be widely recognized and effectively practiced.  When I first encountered Integrated Marketing Communications (IMC) in 1993 it seemed reasonable to…

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Former Communications Staffer for U.S. Secretary of Education Arne Duncan Joins Education-focused Communications Firm

Collaborative Communications Group Welcomes Cameron Brenchley as Vice President Collaborative Communications Group, Inc., the nation’s premier communications firm focused solely on education, welcomed Cameron Brenchley as Vice President today. Brenchley will lead the firm in positioning education organizations as thought leaders in the field and helping them accomplish their goals to improve learning for students.…

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How Media & Public Relations Researchers Can Confront Fake News

By Kyle Wackrow, PRIME Research Media chatter about fake news is nearly inescapable. The topic has dominated international news cycles following the American presidential election and continues to pop up in unexpected ways (see the Pizzagate incident). This recent impact of fake news has called the role and influence of mainstream media outlets further into question and…

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10 Body Language Tricks to Power Up Your Career in 2016

By Carol Kinsey Goman, Ph.D Body language can be your greatest career asset. Here are ten simple and powerful tips to help you have a super successful 2016. 1) To make a great first impression, begin before you enter the room. In business interactions, first impressions are crucial. Once someone mentally labels you as “likeable”…

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Helping Investors Stay Calm in a Volatile Market

By Nati Katz, Manager, Technology Practice, Burson-Marsteller Senior and longtime market experts claim that what happens during the first few days of January dictates the year’s overall stock market performance. If that’s true, and considering the opening trading day of 2016, investors have a lot to worry about. The first day of trading in 2016…

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5 Strategies Guaranteed to Make 2016 the Best Year Ever

By Leslie Grossman, Chair, Vistage International How was 2015 for you?  Great year?  Could have been better?  No matter whether you want more or less of what you got last year, here are 5 strategies that can lead to great results if you practice them relentlessly.   No need for New Year’s Resolutions, when you move into action on…

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(2015 Top Webinar) Innovative Leadership: A CEO Roundtable Discussion

Editor’ Note: In celebration of Women’s Equality Day, August 26th, 2015, we’re pleased to share the on-demand recording of this dynamic discussion, hosted by  Cathy Baron Tamraz, Chairwoman and CEO, Business Wire. Overview The world of strategic communications is evolving at an ever increasing speed.  In times of rapid innovation, it’s critical to have dynamic, purpose-driven…

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(2015 Top Webinar) Rebecca Lieb Discusses Enterprise Level Social Media Strategy

    Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrated with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions. Rebecca Lieb, strategic advisor, research analyst, keynote speaker,…

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(2015 Top Report) State of the Media 2015 (DOWNLOAD)

Media companies are embracing native advertising, mobile compatibility and online video. But what does that mean for your organization? Cision’s free State of the Media 2015 Report will help you understand the biggest changes, technologies and initiatives impacting the journalists, bloggers and influencers who tell our stories. Whether you’re a media industry professional who wants…

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Mobile Advertising – Prepping for 2016

By Adam Meshekow, Executive Vice President, SITO Mobile Mobile advertising has existed for about a decade, with the industry really taking shape over the past five years. There has been much discussion about mobile during its climb to finally overtake desktop, but one thing is for certain – mobile is here to stay and it is…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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A Communicator’s Guide to Responding to a Data Breach

By Sandra Fathi, President & Founder, Affect Every day the news is riddled with headlines regarding the latest data breach and it seems that no organization is immune – from government entities to retail stores and from travel sites to security companies. It’s no longer a matter of ‘if’ but ‘when’ your organization will experience…

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The Best Content Marketing Tips of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Today’s audiences are engaging with content across an overwhelming number of channels. If your content marketing efforts aren’t compelling enough, that white paper or video you spent weeks…

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What is Digital PR?

    Digital PR is a combination of traditional PR, social media, content marketing and search engine optimization. It’s PR backed by technology. Digital PR can discover share of voice, brand affinities, opportunities and potential threats and utilize these insights to create an effective content strategy that builds a loyal and engaged audience – it…

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Creating a Joyful Planet – Featuring Judith Harrison

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Judith Harrison, Senior Vice President, Staffing and Diversity & Inclusion at Weber Shandwick. PT:  Judith, I know you to be a very purpose-driven individual. That’s what…

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