Search results for: influence

Financial Stardumb? Celebrities Endorsing Investments

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes.  Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for…

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There But For the Grace of God Go I

    Richard Levick, Esq., Chairman & CEO, LEVICK If you don’t stick to your values when they’re being tested, they’re not values — they’re hobbies.” – Jon Stewart The Corporate Social Compact If we have learned anything over the past six years, and certainly after January 6th and the midterm elections, it is that the Social…

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When Organizations Give Thanks

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health.  It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be?  Answers to that question could…

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Welcome to the Global Women’s Leadership Channel, presented by The George Washington University’s Center for Excellence in Public Leadership (VIDEO)

  This platform was created for global women leaders at all levels – across the public, private and non-profit sectors. Here you will find tools, strategies and the latest research  to help you overcome challenges, bias and  self-limiting beliefs that so often hold women back from both contributing fully and moving up in their organizations. …

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How To Connect With Anyone–Getting Started

    Remember how easy it was to make friends as a kid? It was as if you could walk up to anyone and instantaneously become best friends with them. But for some reason meeting new people and making new friends as an adult seems more challenging than ever. Sometimes, it feels near impossible. But…

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Marketing Must Fight Fakes

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org I recently received LinkedIn connection invitations from two different recruiters – It’s nice to be wanted; although, it’s nicer when the people pursuing you actually exist, which I’m certain wasn’t the case for either.  As rapidly advancing technology helps…

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4 Translation Tips For Better Employee Engagement In Internal Training

    Ken Rogers, SEO Specialist The quest by employers to create a better work culture, reduce staff turnover, increase productivity and build better work and customer relationships are the reasons why they take employee engagement seriously. Employee engagement helps put effective strategies in place to impact company profits positively. For a company that embraces…

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World Communications Week: How Technology Changed the Practice of PR

  Sally Falkow, CEO, Meritus Media This week the focus is on communication – something that is vital to every aspect of our lives.  And if you are working in marketing, PR, social media, or communications in the workplace, it is the very core of your profession.  Although there are the accepted rules of good…

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PRSA Celebrates 75th Anniversary with Commemorative Publication

“75 Years of Impact and Influence: People, Places & Moments in Public Relations History” CommPRO Editorial Staff Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations…

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Play with a Purpose

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Bobby eagerly opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside.  Kids have repeated that ritual for decades, but Bobby is 32.  While it’s nice that McDonald’s and other companies increasingly meet…

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How to Create a Supportive Workplace for Women

Amazing Workplace discusses… Improving women’s experience in the workplace and creating safe, supportive environments for female employees is an important element of Diversity and Inclusion. When executed purposefully, it leads to positive outcomes for all.  As well as contributing towards promoting gender equality, closing the pay gap, and helping women progress in their careers, supporting women…

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Achieving True Diversity, Equity, and Inclusivity in Our Lifetime 

Jim Robinson, GW-CEPL Executive Director There has been a lot of consideration given recently to the issues and concerns regarding diversity, inclusion, and systemic racism. We have become more sophisticated in our appreciation that diversity includes much more than race, nationality, gender, sexual preference, or expression. It includes such differences as thinking styles, communication, interaction…

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Leadership Learnings from the Pandemic

Leslie Grossman, Founder, Her Circle Leadership, and Faculty director, Women’s Leadership, GWU-Center for Excellence in Public Leadership When we are confined to our homes, time can seem infinite. Even if you are juggling homeschooling with working, taking some quiet time to look inward and outward to what’s possible in the future is time well spent. As…

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Hispanic Heritage Month – Q&A with Ruder Finn & RF Comunicad Leadership

Editor’s Note: As we celebrate Hispanic Heritage Month, business leaders have an opportunity to tap into the Latino community’s explosive growth and buying power. CommPRO sat down with Kathy Bloomgarden, CEO, Ruder Finn, and Gloria Rodriguez, Founder, President/CEO, RF Comunicad, to discuss Hispanic marketing trends such as the 47.1% increase in Hispanic homeownership, and the fact that…

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