Search results for: influence

How Influencers and Content Marketing Can Help Build Your Brand

In Nasdaq’s new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to: Identify influencers relevant to your industry Build and maintain positive influencer relationships Develop inspiring content and…

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Six Public Relations Tips to Tackle Fake News Influence

By Tom Becktold, Founder, NewsDriver My thinking is that you drive around the fake news swamp and tackle the audiences you need to reach more precisely and directly with your own messaging. Social media provides an amazing opportunity for public relations to micro-target with factual, relevant content that speaks to our tribal selves. It moves beyond…

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Holiday Shopping Trends: Influences on the 2016 Consumer

Editor’s Note: As the holiday shopping season quickly approaches, 451 Marketing, an integrated marketing agency headquartered in Boston, conducted a consumer survey to monitor the ever-evolving holiday shopping landscape as retailers and brands prep for the impending season. The survey sheds some light on the increasing complexity of holiday shopping as influences, resources, and technology…

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B2B Influencer Marketing Activation (Presentation)

Editor’s Note: This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.   B2B Influencer Marketing Activation – Lee Odden from TopRank Marketing Agency

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Working with Election Media Influencers: Landing Hits and Helping Out

By James Rubec, Cision Canada Content Marketing and Social Media Manager Following this roller coaster of a U.S. presidential election and finding an entry point into the discussion isn’t easy. The campaigns are moving too fast for journalists to pause for anything that doesn’t have a clear benefit to their knowledge-hungry readers. However, if you know how…

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San Diego Comic-Con: Where the ‘Influencers’ Come to Play – and Purchase

By Marty Brochstein, Senior Vice President, Industry Relations and Information for the International Licensing Industry Merchandisers’ Association (LIMA) San Diego Comic-Con can be a dangerous gathering to navigate, particularly if you’re a big fan of some entertainment property and you’ve come to town with a full wallet or credit card at the ready. This one-time…

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Finding the Right Influencers

    This week’s #DigitalPR Twitter chat is all about influencer marketing.  How to find the right influencers for your brand or campaign and once you find them, what to do with them. Our guest this week is Heidi Sullivan, Snr. VP Product for Cision.  Heidi will be answering questions about Influencer Marketing.  She’s quite…

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Gary Vaynerchuk – Numbers Don’t Matter, Influence Does

By Gary Vaynerchuk The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just too much emphasis on the width of engagement—how many potential connections they…

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Executive Briefing 2.18.16 – Working With Dad Bloggers; Brands Should Be Using Influencer Marketing; How Journalists Consume Content

In today’s Executive Briefing, Hunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers with Justin Aclin, Senior Account Supervisor, Hunter Public Relations. Also included we take a look at Three Reasons Brands Should Be Using Influencer Marketing from Lyle Stevens, Co-founder and CEO, Mavrck.   As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…

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Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

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Executive Briefing 2.11.16 – Activating Influencers; The Gen Z Fashion Revolution; Data Wrangling and Data Scavenging

In today’s Executive Briefing we learn about Activating Influencers with Highly Engaging Interactive Content from David Henry, EVP Client Solutions, NextWorks.  We also take a look at The Gen Z Fashion Revolution On VFiles.  Then, we take a Deep Dive into Data Wrangling and Data Scavenging with Jeff Mard, Vice President, HMG Company. As we begin 2016 and start our sixth year of publishing CommPRO, I’d…

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Activating Influencers with Highly Engaging Interactive Content

By David Henry, EVP Client Solutions, NextWorks Engaging influencers is a key objective for many public relations professionals today. Analytics are providing brands with in-depth information on who is influencing conversations related to their products and services. But getting those key influencers to talk about your brand message or share your content remains a challenge.…

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Executive Briefing 12.2.15 – A Well-Rounded Marketing Strategy; Turn Trust and Transparency into Earned Media; What Influences Job Seekers

In today’s Executive Briefing we take a look at Content Marketing: The Secret to a Well-Rounded Marketing Strategy from Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing.  Also included we hear about Job Seekers: How They Search & What Influences Them in Marie Raperto’s Hiring Hub.   As we celebrate the fifth anniversary of CommPRO, I’d like to…

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Job Seekers: How They Search & What Influences Them

To help employers understand the job seeker, Indeed conducted two talent studies in the US.  Over 8,000 adults were surveyed to find out how they searched for jobs and what influenced their decisions.  Indeed also surveyed 1,000 talent professionals to get their perspectives and looked at their own data to uncover some compelling insights about how often…

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Expand Your Reach By Leveraging Influencers

Ninety-two percent of consumers trust recommendations, whether from peers or strangers, over branded content. And these days, more and more people turn to their social media networks to get quick buying advice during their decision-making process. Fifty-two percent of your peers have already implemented an influencer program to help expand reach on these platforms and see an average…

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