Search results for: influence

What Did We See at CES? Plenty – A Review from the Ketchum Team

 Lisa Sullivan,  Melissa Kinch and Chip Scarinzi, Ketchum The robots have left the building. CES 2019 is now in the rear-view mirrors of the more than 182,000 industry attendees, exhibitors and media who spent the better part of a week scrutinizing what’s happening – or being promised – in the wild world of consumer electronics. From rollable…

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The George Washington University Center for Excellence in Public Leadership Names Faculty Director and Announces 2019 Schedule

CommPRO Editorial Staff Leslie Grossman was appointed faculty director of the new Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership (CEPL).  GW CEPL has scheduled two 3-day women’s leadership programs for 2019:  April 3–5 and October 16-18, both to be held at GWU’s Alexandria, Va. Graduate Center. Grossman’s appointment and the 2019 dates for…

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Celebrating Black PR History: Diverse Voices

For the Museum of Public Relations’ fourth annual Black PR History event, they are exploring the subject through the personal histories of industry leaders from agencies, corporations and academia. These esteemed panelists are all contributors to  Diverse Voices: Profiles in Leadership, the first-of-a-kind book sponsored by the PRSA Foundation and published last year by PRMuseum Press .…

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CEOs and Live Social Video: A Top Trend for 2019

New York, NY– Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019. That’s a top takeaway from the Social Media Video Survey just released by D S Simon Media. Key findings include: ·       57% of communicators are using live social…

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Token2049 Returns in Full Force to Discuss the Future of Crypto and Address Blockchain Industry Resilience

CommPRO.biz Editorial Team TOKEN2049, the premier crypto conference in Asia, will return to Hong Kong on 13-14 March 2019, bringing together the global crypto industry, including high profile industry leaders, successful projects, and thousands of blockchain market participants. Building on the success of its inaugural 2018 event, the upcoming conference is expected to double in…

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Trending in 2018: Top 10 Reports

Editor’s Note:  As we close the books on 2018, we celebrate our partners and their generosity in sharing their wisdom and insight with us. We are grateful that you are a member of the CommPRO community. We look forward to continuing to bring great content to our readers in 2019. If you would like to promote your reports,…

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Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW

CommPRO.biz Editorial Staff BCW (Burson Cohn & Wolfe), a leading global communications agency, just announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019. “Larry has had an extraordinary career leading integrated communications programs that bridge…

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Cyber Security Is A National Concern

Michael Figueroa, Executive Director,  Advanced Cyber Security Center   Several Federal agencies are tasked with protecting our interests from cyber security threats. Most notably, the FBI and DHS take strong leadership in this area, but just about every agency from the Treasury to the FCC has a role to play.  Last spring, the White House decided against…

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PR Trends that will Resonate in 2019

Nikkia Adolphe, PR Director, Media Frenzy Global As PR professionals, we are constantly tasked with keeping our fingers on the pulse of what is current and meaningful in our client’s respective industries. However, the task does not end with our clients. PR professionals must also look within, and most importantly, outside of our own industry…

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The State of Data-Driven Communications

Survey Finds Reliable Media Data that Drives Communications Strategy Remains Elusive     To gain a better understanding of the day-to-day role of measurement and media analysis, PR News and PublicRelay surveyed selected communicators at the director level and, separately, at the VP level and above. Key findings highlight:   Accuracy and Insightfulness are Essential. 61 percent of…

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2019 Blockchain Marketing and Trends

Edwin Handschuh CoFounder/CEO, 1Konto There are many parallels between the blockchain-driven ICO mania and the internet IPO boom of the late 90s/early 2000s, and I expect the marketing of blockchain companies to follow a similar path as their early tech contemporaries.  Changes begin with marketing, which in 2017 was idealistic and ICO-centric, 2018 was building…

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3 Ways to Attract Top Talent in This Competitive Market

Harvey Hudes, Founder & CEO, Caliber Corporate Advisers People are your company’s most valuable asset. It’s no secret that employees and the quality of the work they produce directly influence a business’s reputation and its growth potential. But are today’s recruiting practices helping companies attract and retain the right talent to meet their evolving needs?…

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A Good Beginning (But Maybe a Bad Ending For Alexa)

Arthur Solomon, Public Relations Consultant I admit that I’m a skeptic. Maybe that’s why I always wanted to be a journalist because I’m hesitant about believing everything people say without supporting evidence. As a journalist, I knew that during interviews or, when provided with facts sheets, I might be getting a biased view of a…

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Are Women Risk-Takers? – Exhibit One: Mary Barra

Leslie Grossman, Senior Fellow & Faculty, The George Washington University Center for Excellence in Public Leadership When discussing the lack of gender equality in the C-Suite or on the Boards of the Fortune 500, men are sometimes heard to explain, “Women don’t have the guts to make the tough decisions.” Women are viewed as great at…

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How to Speak Up When You Can’t Find the Words

Laleh Hancock For many of us, the hesitancy to speak up has often been influenced by our taught notions about communication. To varying degrees, we have learned to hold back our true thoughts for fear of the consequences of what we might say – whether that is offending or dishonoring someone, or being seen as…

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Balancing Fun and Professionalism At The Holiday Office Party

Carol Kinsey Goman, Ph.D Are you planning to attend your office holiday party? I hope so. This is a great occasion to relax and have a good time — and can be a highly anticipated, positive antidote to year-end stress. But anytime you combine fun with professionalism, it can also be a challenge. Here are ten…

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