Search results for: influence

How Do You Identify Key Media Influencers Around An Industry Topic?

Azhar Unwala, PublicRelay Pushing an organization’s key messages is a priority for communications professionals. Yet effectively promoting that messaging can be daunting, especially in a noisy industry with many different players and trending stories. Strategizing a messaging campaign requires quickly identifying the influencers and media channels surrounding an important topic. A Fortune 500 telecommunications company wanted…

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The A to Z Guide for Influencer Marketing

Master the Art of Influencer Marketing Learn how you can grow, maintain, and maximize ROI from your influencer relationships. Find the Right Influencers Identify and build meaningful relationships with key influencers. It’s All About Maintenance Get the most out of your relationships with regular give and take. Skip the Jargon Keep in mind the language you’re…

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What Are The 3 Biggest Problems With Influencer Marketing?

Editor’s Note: In Cision’s ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to…

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Why Influencer Marketing Needs to Be Influencer Focused

  Jenny Force, VP of Marketing, Sysomos The idea of working with influencers really isn’t new. There have always been great content producers with platforms, but in 2017, the market is realizing that the realities of change. With the spread of publishing platforms and the Internet, it’s no longer just reporters on broadcast, print, or radio channels…

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Influencer Marketing: Best Practices for Getting Started

Jenny Force, VP of Marketing, Sysomos Now that we’ve covered what influencer marketing is, let’s talk about factors you should consider when engaging in an influencer marketing program – and tips for interacting with influencers once you’ve found them. 1. Use Measurement to Cultivate from Within People talking about your brand and your competitors’ brands are your…

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Moms Are Mobile, Digital, But Still Influenced by Traditional Media

CommPRO.biz Editorial Staff According to a new survey from SCG Advertising + Public Relations, today’s moms are digital, mobile and are the ones to drive the most important buying decisions. The study found that almost 70 percent of moms will spend around 4 hours daily on social media, with 77% saying that they are regular…

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Turn Your Leaders into Influencers (Free On-Demand Video)

  Webinar Overview Your organization’s leaders might be great communicators, but how do you turn them into influencers? You won’t want to miss this free webinar. Twitter has become synonymous with influence. We have their head of global brand strategy to share tips and best practices. You’ll also get the results of The Guide to Brand Authenticity:…

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Can Influencer Marketing Performance Be Guaranteed and Measured as Media?

Alex Marin, WHOSAY Before you even start trying to engage influencers, think about your objectives. The best practice was shared by WHOSAY CMO Paul Kontonis, who joined Havas PR CEO Marian Salzman and Cision Sr. Director of Growth Marketing Daniel Watson at “The Art of Influencing Influencers” webinar. “We like to start every campaign with selecting your objectives: awareness, engagement,…

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The Art of Influencing Influencers (On-Demand Recording)

  Webinar Overview Join Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision on Thursday, July 20 at 2 p.m. ET, as they talk about how communications and marketing professionals can: Better target and identify influencers Better engage and build longer term relationships Deliver measurable results Eroding…

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What Does it Take to Influence an Influencer?

Why Eroding Trust in Traditional Ads Is Increasing the Value of Influencers Alex Marin, WHOSAY WHOSAY CMO Paul Kontonis will join Havas PR CEO Marian Salzman, one of the most-awarded female public relations executives in North America as well as one of the world’s top five trendspotters, and Cision Sr. Director Marketing Daniel Watsonon Thursday, July 20 at 2 p.m. ET…

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Why PR Should Be Dominating the Era of Communications Influence (but Mostly Isn’t)

Tom Becktold, Founder, NewsDriver Risk and reward in our brave world of social media has never been greater. The immediacy of impact is striking, with smartphones creating instant influencers and audiences, crisis and opportunity, anywhere and everywhere. An overbooking confrontation caught on video sends United Airlines into a tailspin — impacting brand reputation and the bottom line. A…

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Inside Tips for PR Pros to Master Influencer Marketing Part II

Editor’s Note: Click here to read Part I. Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire’s article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part…

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Inside Tips for PR Pros to Master Influencer Marketing Part I

Serena Ehrlich, Director of Social and Evolving Media, Business Wire There are about 1,209,803,094,832 articles on the web today related to influencer marketing and how it will revolutionize PR and marketing in 2017.  Knowing how important it is for an organization to activate key audiences, we at Business Wire wanted to provide a closer look at influencer marketing,…

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D S Simon Media Launches Influencer Marketing Division

CommPRO News Update DS Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into Influencers. “What we’ve seen is that the idea of having paid Influencers speak for your brand on TV lacks authenticity and is filled with challenges and peril, says Doug Simon,…

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Influencer Marketing: TOP TRENDS of 2017 So Far

The Client Services team at D S Simon Media share some of the Influencer Marketing trends for the beginning of 2017. Check out what they had to say! Our Big Takeaways: -Influencer Marketing grows. -The media environment improves. -The Super Bowl of Marketing.

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INFLUENCER MARKETING

INFLUENCER MARKETING Jun 11, 2018 | Influencer Marketing Richard Painter, Minnesota’s Democratic Senate Candidate; Corruption and the Great Partisan Divide Jun 7, 2018 | Influencer Marketing C-Suite Network CEO Tells C-Suite Execs: “Tune into Truth on Trial” Jun 6, 2018 | Influencer Marketing How Does Your Business Navigate This Changing World of Ethics? Join us…

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A Deep Dive into the Secrets of Influencer Marketing

  Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance. There’s been an absolute explosion in brands talking about influencer marketing, and having come…

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Finding and Engaging Influencers on Social Media

By Jill Kurtz, Owner Kurtz Digital Strategy Influencers are the people on social media who are interested in you, are vocal, and have a large network built to share their opinions. Winning an influencer’s support for your brand can be magic, but it takes a strategic approach. Set clear goals and objectives to reach influencers…

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Now Creative Group Partners with Canadian-Based Instagram Influencer

By CommPro.biz Editorial Staff CEO and Creative Director of Gatherr, Emily O’Brien has partnered with Now Creative Group to build her brand, including the launch of her new website. The goal is to grow her audience on other social media platforms, increase media presence and align her brand with business objectives. Gatherr is a Visual…

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