Search results for: influence

Virtual Communication Lessons from the DNC

Carol Kinsey Goman, Ph.D Over the last few months, organizations have transitioned from traditional offices to the virtual workplace, which makes your continued effectiveness as a communicator increasingly dependent on your ability to connect with, and influence others in this dramatically new environment.  With that in mind, I hope you watched the Democratic National Convention. For the…

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Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “What do you want to watch?” “I don’t know; what do you want to watch?” That conversation must be happening in more homes than just mine, which probably inspired Netflix to introduce its new “Shuffle” feature, aimed at defeating this common viewing dilemma.  But, should…

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When You’re the Only Woman in the Room: Lessons from the First Female CCO

Free Virtual Event: On-Demand Video REGISTER Event Overview   Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…

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Are You Too Attached to an App?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them?  China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…

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The Stevens Group and TPC Growth Announce Strategic Partnership to Help Maximize Acquisition Earn Outs for Acquired PR Agencies

Acquisition Earn Outs Depend on Multiple of Revenues and EBITDA. New Partnership Intended to Help Sellers Grow Each CommPRO Editorial Staff The Stevens Group, a leading facilitator of mergers and acquisitions in the public relations, digital and influencer marketing, social media and experiential marketing agency categories, today announces a strategic partnership with TPC Growth to offer CEOs of agencies in these categories who have sold their…

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Too Good to Fail: How Nonprofits Can Survive These Times

Linda Descano, CFA®, Executive Vice President, Red Havas “Stay the course.” Growing up, that’s what we were told to do when times got tough. But the COVID-19 pandemic rewrote the rules overnight, making “staying the course” during a crisis a decidedly poor choice, especially for nonprofits.  With the potential for an extended period of “never normal”…

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Get Hired: Six Tips to Stand Out During your Job Search

Stacey Ross Cohen, CEO/President of Co-Communications Since the onset of the pandemic, more than 50 million job claims have been filed.  If you are one of the many seeking a new job, you need to develop a compelling narrative and competitive advantage. To succeed, it is not enough to merely update your resume – – you…

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Tried-and-True Tactics for Managing Up, Down and Sideways

Linda Descano, CFA®, Executive Vice President, Red Havas When my friend Maria Ungaro asked if I’d join a panel Licensing International was hosting for its Young Professionals Network (YPN) on managing up, down and sideways, I didn’t hesitate to say yes, for two reasons.  First, this is a topic that has come up in numerous…

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Think Bigger with Thought Leadership

Stacey Ross Cohen, CEO/President of Co-Communications So, what exactly is a thought leader?  And how can it benefit you? A thought leader is considered an authority on a particular subject matter or industry. They share their deep knowledge, insights and ideas with audiences through speaking engagements, media interviews and content development — — and have…

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Should People Be Mascots?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “offensive.”  While it’s good that Native Americans will no longer be subject to that denigration, a broader…

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Reputation Management: The Three Degrees of Preparation

Tom Bestwick, PR & Outreach Specialist, Hallam The times are changing. Lockdown restrictions are starting to ease, allowing the economy to begin climbing back to its feet. Non-essential businesses are opening again – some after nearly six weeks of their doors being closed. New normals are being established everywhere we look – new normals that…

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How to Boost and Maintain Your Team

GO-TO-ISM: Building The Ultimate Team Spirit Bruce Tulgan, Author Go-to-ism is “the way of the go-to person”:  a philosophy of work and a way of conducting yourself at work. You must believe that serving others—making yourself incredibly valuable to the people around you, building goodwill and a positive reputation—will make others want to do things…

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Leading from Neutral: Moving Forward in an Unprecedented Time

Susan Guiney, Ed.D. As we integrate into this new normal, we face a reality that begs creativity, empathy, sensitivity, and innovation.  While managing our own emotions and socially distant environments, we are simultaneously navigating uncharted territory with colleagues, family, friends and our communities. To say we face unprecedented challenges is an understatement. At this unique…

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Strategies for Enhancing Board Diversity

Reigniting a Dormant Success Practice James O. Rodgers, Ph.D., FIMC The Chairman of Deloitte summarized their 2017 Board survey by saying, “while executives believe in the benefits of diversity among board members, many have a difficult time defining it and developing practices for promoting it.” This represents the dilemma of advocating for board diversity. Most…

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