Search results for: influence

LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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Are Your Beliefs Affecting Your Ability to Influence?

Dr. Andrew Gardella It isn’t about believing in yourself or not believing in yourself. I know shocker, right? As the Fall Out Boy lyric goes…The best part of believe is the lie. And believe it or not, in the seminars and private sessions I facilitate, what I became aware of is that what’s stopping people from the…

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Retailers Look Toward Influencer Campaigns to Boost Holiday Sales

Todd Grossman, CEO Americas, Talkwalker As the temperatures cool down, holiday shopping is heating up with many brands across many industries turning to the booming tactic of influencer marketing to boost sales. From celebrities like Kylie Jenner to mico-influencers, thousands of professionals tout the title of influencer and thousands more looking to achieve the level…

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Study: Micro-influencers Generate Higher Engagement Rates on Instagram

CommPRO.biz Editorial Staff SocialPubli.com, a global micro-influencer marketing platform, announced the release of the 2018 Global Micro-Influencer Study uncovering insights and providing a closer look at the state of the micro-influencer marketing landscape from the influencers’ point of view. To examine how micro-influencer campaigns perform in comparison to their counterparts across social media networks and…

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Is The Influencer Marketing Bubble About To Crash Down To Earth?

  Jennifer Sanchis, Senior Account Executive, PRIME Research It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate:…

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Use Influencers to Boost Your Online Reach

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to reach – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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Use Influencers to Boost Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to each – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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When Done Right, Influencer Marketing Delivers Better Results than Traditional OLA

Alex Marin, Content Manager, WHOSAY Influencer marketing is going from adolescence to young adulthood, according to Digitas’ Social Media Week panel, “Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow,” hosted by Billy Boulia, VP, Social Strategy and attended by Kyla Brennan, Founder & CEO, HelloSociety, Grace Flynn, Lifestyle Blogger, The Doughnut Diaries…

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SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

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The Data Driven Influencer Strategy

Jennifer Baik, Media Analyst & Account Manager, PublicRelay  Influencers have taken the marketing world by storm. A single “influencer” has the power to drastically impact a company’s public image, and this has been especially true for social media. Forbes now has a list of top influencers across different categories, and Rihanna’s recent call out of a Snapchat…

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Briz Media Group Launches a New Twist on Influencer Marketing

dbray Media Rebrands Agency CommPRO Editorial Staff Briz Media Group, formerly named dbray Media, announced today the formation of Connectors, a network of some of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media…

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2016 Bronze Anvil Winner Highlight: Straight Outta Compton– Driving Bicoastal Box Office Success through Latinos With Influence  

PRSA With no built-in organic Latino elements, the film Straight Outta Compton was not expected to attract a large Hispanic audience for a number of reasons: African-American themed films, particularly period features and biopics, have historically drawn less than 10% of their box office from Hispanics There were no Latino cast members The film was perceived as…

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Survey: Advertising’s Influence on Consumers

Kristen Herhold, Writer and Marketer, Clutch Clutch, a research, ratings, and reviews firm in Washington, D.C., recently surveyed 1,030 consumers from across the U.S. and found that advertising influences 90 percent of consumers in their purchasing decisions. While advertising influences almost all consumers, some mediums are more influential than others, especially TV. TV is the…

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Download the Data-Driven Influencer Strategy E-Guide

Use media insights to build relationships and deliver results.  What separates the most successful communications teams from the pack — is using sophisticated analysis to guide a brand’s influencer strategy. Learn strategies and tips to identify influencers and measure the effectiveness of your influencer campaigns.  Uncover new influencer opportunities Use data to perfect a personalized pitch…

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5 Tips for Influencer Engagement from Next Gen Communicators

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…

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Report: Millennials Trust Social Media Influencers Less

CommPRO Editorial Team Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. Social shopping and influencer marketing platform, Dealspotr…

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