Search results for: influence

Turn To Real Estate As a Guard Against Inflation (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing U.S. inflation has hit highs unmatched in four decades. Gas prices have been inflated 49.6%, energy 29.3%, food by 6.3% (costing Americans an average of $24 more per month), and all items, on avenger, by 7%. There’s no doubt that inflation is eroding the affordability of our everyday necessities, putting…

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Crafting a Successful Media Pitch

Mike Paffman, CEO, VIRGO PR A media pitch is a short email about a potential story, an upcoming event, or a new product. The goal of a media pitch is to convince journalists to take news about a company and write their own article on it. A media pitch is a valuable tool for generating media…

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Why Successful People Prioritize Sleep (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing What do Jeff Bezos, Marie Kondo, and Warren Buffet all have in common?  All three individuals get 8 hours of sleep every night.  In the words of Bezos, “[e]ight hours of sleep makes a big difference for me, and I try hard to make that a priority.  For me, that’s…

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The 7 Habits of Highly Effective Women Leaders™

Leslie Grossman, Faculty Director, Women’s Leadership Programs, GW Center for Excellence in Public Leadership & Founder, Her Circle Leadership Super-successful women leaders have learned to eliminate the good girl habits which rewarded them in their teens but stalled them in their professional lives. From research, executive coaching and experience I have identified the new habits…

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Marketing Ideology

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas.  While it’s easy to identify organizations marketing goods and services, noticing idea marketing takes more discernment. Recently, the world witnessed one of the…

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Super BOLD Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A guy chows down on kitty litter, a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride.  These aren’t outtakes from B movies; they’re scenes from the year’s most highly anticipated commercial content—Super Bowl ads. Despite the…

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Don’t Be Evil

“If there is a worse place than hell, I am in it”. … – Abraham Lincoln, after the battle of Fredericksburg, 1862 “In spite of everything I still believe that people are really good at heart.” – Anne Frank, writing in her diary weeks before her capture, 1944   In the spring of 1995, WIRED magazine’s Executive Editor…

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How News Literate Are You, And Does It Really Matter?

Diandra Binney, Vice President, Peppercomm When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news…

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The Two Most Dangerous Sports Events

Arthur Solomon Between now and February 20, what might be the two most dangerous sports events of modern times will be held. And TV viewers can witness them just by tuning into NBC, which is televising both. They are the Olympic Games from Beijing, China, and the Super Bowl from SoFi Stadium, a sports and…

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The Sound of Silence

“And in the naked light, I saw Ten thousand people, maybe more People talking without speaking People hearing without listening People writing songs that voices never shared And no one dared Disturb the sound of silence” — Paul Simon There was a moment over cocktails recently when I asked, “Do you want to see me…

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PublicRelay Introduces Predictive Analytics Offering

New Capabilities Enable Communicators to Predict the Future CommPRO Editorial Staff PublicRelay has launched an all-new suite of predictive analytics that is now available to clients. These industry-first solutions build on the company’s dataset to identify articles likely to go viral and predict competitive messaging initiatives before they get traction.  The new offerings shift a…

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The Remote Work Revolution

Leslie Grossman, Faculty Director, Women’s Leadership Programs, GW Center for Excellence in Public Leadership & Founder, Her Circle Leadership Welcome to the Remote Work Revolution. Forces out of our control – the pandemic – moved us powerfully into this new world of work. Unless you are in a service business, like food, dining, leisure activity,…

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The Trouble with Taunting

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org With Super Bowl LVI fast approaching, it’s a good time to analyze the officiating that’s caused so much controversy this football season.  Surprisingly, the complaints haven’t been about referees throwing flags for excessive physical contact but for unnecessary psychological confrontation.  The NFL’s crackdown on…

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Top Five SaaS Software for Startup Businesses

Source Brian Wallace, Founder & President, NowSourcing Startup businesses have many responsibilities. These responsibilities can be overwhelming for you as a business owner. However, without the right help and tools, the burden of starting a business could feel doubled. Luckily, SaaS software helps to reduce the stress of running a business. The software automates manual and…

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Let the More Loving One Be Me

“Looking up at the stars, I know quite well That, for all they care, I can go to hell, But on earth indifference is the least We have to dread from man or beast. How should we like it were stars to burn With a passion for us we could not return? If equal affection…

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The Real People of History

“Lather was thirty years old today. They took away all of his toys. His mother sent newspaper clippings to him, About his old friends who’d stopped being boys.” – Grace Slick There are those moments you never forget as a child, when your innocence is rattled with so much g-force that everything stands still, and you…

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Should Social Responsibility Be Selfless?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.  True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the…

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IPG’s Andy Polansky to Retire in June

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) announced today that, following a prolific and successful career spanning nearly four decades, Andy Polansky, IPG DXTRA CEO and Weber Shandwick Executive Chairman, will retire in June of this year. Over the course of his long tenure within IPG, Polansky has held senior leadership positions at Weber Shandwick, including…

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