Search results for: engage

CASE STUDY: Ford’s 12-Member Team Engages Staff with Multi-pronged Approach

  The employee communications team at Ford reached out to hundreds of thousands of employees and retirees with a ‘hive’ approach. John Cowan, Editor, Ragan Communications The COVID-19 pandemic and quarantine fundamentally transformed how businesses communicate with employees. Ford Motor Company’s 12-member employee communications team, responsible for all communications that reach Ford’s 187,000 employees globally,…

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TikTok Challenges Rev Up Social Media Engagement Effort

  Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors. John Cowan, Editor, Ragan Communications Cisco’s social media audience consists of two personas: current employees and potential candidates. It has a variety of social media strategies to engage both audiences, but wanted to activate its virtual summer interns to become content…

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Cascade Communications Method Builds Employee Engagement

  Integrating frontline managers helps in disseminating and building awareness and buy-in for organizational policies. Tony Silber, Editorial Director, Ragan Communications The cascade messaging technique is an indispensable part of internal communications, especially in large organizations. It seeks to employ frontline managers across the organization to pass along, explain, advocate and implement policies and announcements. It’s…

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Looking at How Heifer International’s Digital Workplace Keeps Employees Engaged, Connected and Inspired

  Robby Brumberg Ending poverty and hunger around the world might seem like an impossible task. But it starts with uniting like-minded heroes around the world through seamless, strategic communication. Chelsey Louzeiro, internal communications officer and digital workplace manager for Heifer International, recently shared how her organization is overcoming substantial logistical hurdles to engage its 800…

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Boosting Attendance and Engagement at Virtual Meetings and Events

Lauren Weatherly, SVP of Marketing, PGi  We can all agree that after a year of adjusting to the “New Normal,” virtual gatherings are a part of the meeting landscape and here to stay. Audiences have set the bar for a successful event higher than they did at the outset of the pandemic.  While the number of…

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Beyond Google & Facebook: 3 Ways Advertisers Can Engage New Audiences

Jeff Kupietzky, Chief Executive Officer, PowerInbox  For years, advertisers have been running to the fire with a fire hose of spending as new online channels emerge, become the hot new property, and then fade, only to be replaced by the next big thing. We’ve seen this scenario play out across web, social, interactive sites like…

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The Importance of Digital Engagement for Healthcare Marketers

Rebecca Wong, Managing Director, Three Whiskey US The pandemic has demonstrated the importance of digital engagement and virtual connection, especially for healthcare providers and companies. This year it will become increasingly important for healthcare marketers to leverage these digital channels in order to keep up with evolving customer needs and build brand trust.  So, how…

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It’s High Noon for Employee Engagement

Tara Lilien, Chief Talent Officer, Peppercomm When the COVID-19 crisis hit and it became clear we’d need to vacate our New York, San Francisco and London offices, Peppercomm’s senior management team quickly gathered for what would be our last in-person meeting.  We discussed how we could stay connected with everyone knowing they’d be leaving the office…

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MyUnlimitedWP Empowers Non-profit Organizations to Reconnect With and Engage Their Communities

CommPRO Editorial Staff Across America, non-profit organizations have been affected by the COVID-19 pandemic. Many of these organizations operate on razor-thin margins and do not possess the level of funding and investors that large businesses have, resulting in minimal wiggle-room when it comes to revenue shortages. Thankfully, companies such as MyUnlimitedWP offer critical error-mitigation services,…

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If Not You, Who? How to Crack the Code of Employee Disengagement

Jill Christensen Employee Engagement is all the rage.  Why?  Let’s start with the fact that per Gallup, only 34 percent of U.S. workers are engaged.  This means the vast majority of employees are sleepwalking though their day, giving companies little discretionary effort.  Engagement occurs when workers trust leaders and feel an emotional connection to your…

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Successful Social Engagement

  Ronn Torossian, CEO, 5WPR How does one define successful social media engagement? Social Media Today offers six definitions. The first is probably obvious and it’s financial. The rest are emotional/positive, number of followers, measurable in terms of social ROI, repeatable, and enjoyable. Most CMOs agree on financial but many also concur that the remaining…

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Engage People Selects Caliber Corporate Advisers as Agency of Record

CommPRO Editorial Staff Engage People, a global technology provider that redefines the way customers spend loyalty reward points, has selected Caliber Corporate Advisers, a strategic marketing communications firm specializing in financial services and technology (FinTech, InsurTech, PropTech), as its agency of record. As part of this partnership, Caliber will work with Engage People to increase…

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PR Masters Series Podcast, Episode #21 – Sheryl Y. Battles, Vice President, Global Diversity, Inclusion and Engagement, Pitney Bowes Inc.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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4 Ways to Boost Employee Engagement in the Summer

Stefanie Lightman, Head of Limeade Communications Summer is here. And that means warm, long days paired with more time spent outside and plenty of summertime activities. With flexible schedules and a lot of out of office auto-replies, it’s also the easiest season for productivity and engagement to slip. If you find your employees watching the…

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Time to Rethink Employee Engagement Strategies

Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight Companies today must rethink their employee engagement strategies and communication techniques. This means going beyond what was a typical employee/employer affiliation in order to attract and retain top talent. Fortunately, there are technologies on the market that make this easier, and which can improve every facet of the…

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Winning Fan Engagement with the Chicago Blackhawks & The Vegas Golden Knights

This Libris Visual Storytelling webinar brings together creative forces from the Chicago Blackhawks and the Vegas Golden Knights to learn how they catch fans’ attention with stunning photography. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets…

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How the New York Jets Engage Fans with Real-Time Workflow

The New York Jets are powering the fastest photo workflow in professional sports. Go behind the scenes to see how they’re boosting fan engagement better than ever before. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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Study: Micro-influencers Generate Higher Engagement Rates on Instagram

CommPRO.biz Editorial Staff SocialPubli.com, a global micro-influencer marketing platform, announced the release of the 2018 Global Micro-Influencer Study uncovering insights and providing a closer look at the state of the micro-influencer marketing landscape from the influencers’ point of view. To examine how micro-influencer campaigns perform in comparison to their counterparts across social media networks and…

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