Search results for: data brian wallace

How Data Collection is Expanding Beyond Cookies (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Businesses with an online presence rely on their tracking tools to inform marketing decisions.  In the past and into the present, this has meant planting cookies on the devices of people who visit their website.  Cookies are small text files that allow the planter to recognize and track online behavior. …

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Empower Your Business with Data Analytics (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The world today is ruled by Big Data.  Despite that, companies are still learning how to use the data their analytics tools can offer them.  Only 24% of executives have been able to create a data driven organization. What’s keeping everyone else behind?  They could be dealing with any number…

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Protecting Your Data for the Work From Home Future (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2020, 62% of Americans worked from home.  While remote work has increased productivity, lowered office costs, and alleviated community stress for many, the rapid shift brought new cybersecurity concerns.  The COVID-19 pandemic prompted a new wave of security concerns almost overnight, and cyber attacks have skyrocketed.  In early 2020,…

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Reasons for Entrepreneurs to Get Business Credit Cards

Brian Wallace, Founder & President, NowSourcing  Easy access to funds is one of the most important aspects of growing a new business.  And getting a business credit card is the best way to fund business purchases and payments even when you don’t have enough cash on hand or in a bank account. there are several ways…

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4 Social Media Marketing Trends in the Insurance Industry

Commentary…. Brian Wallace, Founder & President, NowSourcing In this digital environment, insurance companies need to arise with innovative marketing ideas to reach and engage their target market. While traditional methods of marketing and lead generation like direct mail and networking events are still popular among insurance providers, they can reach a wider audience effectively using social…

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Hybrid Work – Striking The Right Balance Between Comfort And Flexibility

Brian Wallace, Founder & President, NowSourcing Remote work has been largely removed from the American workforce picture, but in its place has come hybrid working. According to CNBC, 25% of people are now employed through  hybrid working, with 14% mostly in-person, and 9% mostly working remotely. While some employers have seen remote working as a simple…

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A Look at the Replacement Lenses Economy (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing There’s no end to the diverse set of options that come with the industry around eyeglass wear today. Regardless of if one is looking for a new set of prescription glasses, a new pair of sunglasses, to update their current pair of glasses, or to update an older pair, there’s…

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Want to Stay Healthy? Probiotics are a Must (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Most Americans understand that probiotics are good for us and that they can be important to use when we’re sick, but many of us may not understand the true importance of probiotics. It’s one of those things that may hold a nebulous place in our minds, leaving us to diminish…

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What’s Driving US Inflation So High? (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2021, the US Consumer Price Index (CPI) rose 6.8%.  This figure is higher than anything America has seen in 30 years.  To understand what this means, consider what the CPI measures.  Included in the CPI is a basket of goods deemed relevant to the average American consumer.  It includes…

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Digital Fatigue in the Modern Work World (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Following the onset of COVID, the world saw a shift to remote work that was far larger than ever before. It was such a large and important shift that 78% of current remote employees want to continue remote work for the rest of their lives.  The convenience of remote work…

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How Brands Can Reach Generation Z (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over…

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Utilizing Google Analytics 4 for Your Business (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Just a few years after the emergence of the internet, the first analytics solutions appeared.  Since then, the data analytics industry has rapidly evolved.  By 2028, the data analytics market’s expected worth is an estimated $550 billion.  Web Analytics are essential; they are used to understand customer behavior and optimize…

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What to Look for in Blockchain Consulting 

  Brian Wallace, Founder & President, NowSourcing Blockchain consulting services are a suite of modern digital service offerings that assist businesses in navigating the complexities of blockchain technology and leveraging blockchain-enabled solutions to transform their business processes. These services can be provided to businesses individually or as part of a larger package. Blockchain technology is most…

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The Rise of Domestic Violence During the Pandemic (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Did you know more than 200 million women and girls are victims of domestic violence in a typical year? During the pandemic, helplines received five times as many calls as previously. Domestic violence cases have especially spiked in the U.S. with Portland, Oregon seeing a 22% increase in arrests related…

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How Inflation is Affecting Gas and Insurance (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Inflation is affecting all aspects of life in the United States, even gas prices and car insurance. With the country experiencing the largest two year increase in gas prices, drivers are looking for new ways to save money at the pump. With the average car costing about $52 to fill…

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Native Video Advertising: How to Make Your Brand More Engaging

Commentary… Brian Wallace, Founder & President, NowSourcing  When most people think of advertising, they think of TV commercials. But in today’s digital world, there are a variety of different ways to reach your target audience.  One such way is through native video advertising. Native video ads can be extremely engaging for your customers, and it can…

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Cloud Computing Modernizes Finance and Reduces Emissions (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2022, most consumers are conscious of their individual effects on the environment. We’re looking for ways to conserve and ways to recycle, reuse, and to minimize our carbon footprint in the move toward the desired “net zero” status.  We can make a number of changes to our daily habits…

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