Search results for: cybersecurity

Gregory FCA Acquires New York-Based PR Firm Affect

CommPRO Editorial Staff Gregory FCA, one of the 50 largest PR firms in the nation, announced today that it has acquired New York-based Affect, a B2B public relations and marketing firm with almost 20 years of experience serving technology, healthcare, and professional services clients.  Affect’s Founder and President Sandra Fathi will take on the role of…

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The Growing Threat of Deepfakes to Brand and Executive Reputation

Alex Romero, COO, Constella Intelligence Fake viral videos, images, and audio clips that appear indiscernibly real are catching public attention in a myriad of ways, as bad actors look to intentionally damage reputations or impersonate key individuals to obtain sensitive data or influence public opinion. Known as a “deepfake,” a portmanteau of “deep learning” and…

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IP Expert Offers Top 10 Investment Opportunities & Industry Trends for 2021

CommPRO Editorial Staff JiNan Glasgow George, recognized worldwide for her expertise in intellectual property, has offered her outlook on the Top 10 Investment Opportunities and Industry Trends for 2021. Her analytics offer a snapshot of what’s going on with patent activity and offers a forecast on what companies are developing, offering keen insight new products…

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GOP Impeachment Debate Speeches: Ignoring The History, The Facts And The Crime

Author’s Note: This is the 17th in a series of occasional political columns that I’ll be writing for CommPRO.biz  until Inauguration Day, January 20. Previously, I wrote 17 political columns leading up to Election Day. FYI: My first public relations job was with a political firm, where I worked on local, statewide and presidential campaigns. In this column…

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The Role of PR In Stopping The Spread of Misinformation

Danielle Ruckert, Account Director at Raffetto Herman Strategic Communications Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. As PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the…

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Cyber Threats Don’t Require Sensationalism

Claire Umeda, Vice President of Marketing, 4iQ If it bleeds, it leads. As news media has evolved, this adage remains true. And it’s no surprise – fearmongering has historically worked in drawing attention. In the cyberworld specifically, many vendors rely on this tactic, but so do cybercriminals. Currently, bad actors are exploiting the uncertainty surrounding…

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What Communicators Need to Know: Media Relations During COVID-19

Sandra Fathi, President, Affect When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it’s often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful…

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Marketing in 2020: Trust, Relevance, and Regulation

Amanda Bohne, Chief Marketing Officer, AppNeta  Earning the trust of prospects is the greatest challenge facing marketers today, bar none. Sure, consumer data is abundant given the many channels brands use to interact with their target customers. But this information is also held at a premium, with consumers being more discerning than ever about the…

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We Use FinTech Everday Without Knowing It

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Every year, companies like Deloitte, Gartner and IDC, and publications like Forbes, net magazine, Wired, Fast Company and others track and analyze technology trends. Throughout the last several years, cloud computing, data analytics, AR, VR, blockchain, the Internet of Things, AI, ML, digitization, data privacy, cybersecurity and…

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Unbound Tech Selects Affect to Lead Public Relations in North America

CommPRO Editorial Staff Affect, a public relations and social media agency specializing in technology, healthcare and professional services, was selected by Unbound Tech, the leading provider of multi-party computation based cryptography platform for enterprises, for public relations services. As the agency of record, Affect is responsible for implementing and executing targeted communications campaigns to increase brand…

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With Global Alliance, an International Network of Tech Public Relations Agencies, Launches

Founding Members include Affect (North America), With (UK), WEdge (China), Ideosphere (India), Bold (Singapore) CommPRO Editorial Staff Affect, a public relations agency specializing in technology, healthcare and professional services, and European tech PR and marketing agency With, announced today the creation of a global network of technology public relations agencies, the With Global Alliance. The With Global Alliance is launching…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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7 Ways Blockchain Will Improve Digital Marketing and Advertising

Katrina Fernandez, SEO Specialist If you think blockchain is only about currency, you’re missing out. Here are seven ways blockchain will improve your marketing and advertising. Image by Gerd Altmann from Pixabay Blockchain is normally associated with cryptocurrency such as Bitcoin, but it has much broader applications. The ability to verify both parties in a transaction and make…

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Government and Industry Blockchain and Cryptocurrency Leaders Highlight Two-Day ‘Future of Money’ Symposium at the Schar School

Speakers from Around the World Explore New Technologies, Innovative Uses, and Public Policy Issues for Digital Currency CommPRO Editorial Staff The rapidly expanding fields of blockchain and cryptocurrencies will be examined in depth by policymakers, industry executives, and academic leaders during an international, two-day symposium at George Mason University’s Schar School of Policy and Government.…

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Dr. Richard Ford – Forcepoint (VIDEO)

Video Overview The first thing that comes to mind when you think ‘cybersecurity’ is stopping anything bad from happening to your private information or hackers getting into your computer. But, in order to protect yourself, and your company from cyberattacks and hackers, it may actually take more than the latest technology as human behavior plays…

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The Era of Self-Regulation for Online Companies is Over

Richard S. Levick, Esq., Chairman & CEO, LEVICK There is always a canary in the coal mine when the present becomes prologue – an incident so clear in the rear view mirror, but missed in real time, that if only we were paying closer attention, we would have known what’s coming next. It happened in 1999…

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