Search results for: content marketers

Facebook Algorithm Changes: What Content Marketers Need to Know

Editor’s Note: To learn more about Content Marketing, earn a certificate in content marketing from PRSA: https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource When Facebook announces changes to the News Feed, communicators straighten up and listen. The most recent changes were sudden and significant, affecting the lives of social media strategists and content marketers overnight—even forcing once-flourishing publishers…

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The Content Marketers Secret Weapon

Scott Fedonchik, Senior Vice President of Marketing, Business Wire There is an easy, affordable, trusted and effective tool to promote your communications that you might not be thinking about…post it as Business Wire News Release. Why? Here are a few highlights. 1) By reframing your content as a news release (and including supporting materials like a headshot,…

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Content Hub Optimized for Content Marketers: Contently Live

A Commpro News Update Content marketing tech company Contently launched Contently Live, a customizable content hub specifically for marketers. The site is designed to avoid the hassle of having to build a website or microsite, by driving business results itself – like lead generation, audience attention, and revenue. “Simply publishing content isn’t enough these days—marketers…

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Script Writing 101 for Content Marketers

A blank page is to a script writer what a blank canvas is to an artist. Each key stroke might compare to a brush stroke. Like a painter who pulls from his imagination, you might draft a script drawn from what you already have in mind before you ever head out into the field to…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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5WPR CEO On What Marketers Should Know About Younger Generations

Ronn Torossian, CEO, 5WPR  Vangar generations are the people that were born between the 1990s and the 2000s, and these are the first generation of people who are considered to be digitally native. These are the people who are constantly connected through various devices, and this is what makes them easily accessible to marketers. However,…

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The Impact of Blockchain: Its Potential in Digital Marketing across Consumers, Businesses, and Marketers

Joshua Q. Israel Satten, Blockchain Practice Lead and Evangelist – North America, Wipro Limited Beyond the blockchain hype lies its true potential, leading to new pathways towards implementation and real usage of the underlying technology set (most notably distributed ledger, smart contracts, crypto-assets, and encryption). These are being realized across supply-chain, financial services, and manufacturing…

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The Future of Content Marketing and What We Should Expect

Nick Galov, HostingTribunal.com  There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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Memes Mean Business for B2B Marketers

Aidan Paringer, Marketing Director, BNTouch CRM For many B2B marketers, there’s a feeling of dread that comes with trying out of the box ideas. After all, search, display and LinkedIn have typically been strong drivers of quantifiable results. This is particularly true in industries that are generally regarded as slow movers. By way of example,…

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Employees as Marketers: Thoughts From 5WPR Founder

Ronn Torossian, CEO, 5WPR  Employees as marketers? Who would have thought?   Ever go out for a bite and encounter a server whom you know right off the bat hates where she works?  What does that tell you about the company’s culture?  Would you consider working there or collaborating with them? Today’s generation of workers is…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Report: Engaging Your Audience with Visual Content

In the industry report, Engaging Your Audience with Visual Content, learn how marketers are navigating today’s growing demand for visual storytelling. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your followers.

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Copyright 101: A Glossary for Marketers

Use this glossary to dig into must-know copyright terms — and help avoid pricey lawsuits or damaging PR that can happen when you misuse a photo. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect…

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Copyright Crash Course: What Marketers Need to Know

In this webinar, you’ll learn all about image copyright, including the dangers of using free content and  how to navigate copyright in the age of social media. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and…

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8 Keys to a Successful Content Marketing Campaign

Great content marketing campaigns don’t just happen Content marketing, when done well, has a long-lasting impact on the success of an organization. But this success does not come easily. Competition is fierce, audiences are hard to reach, and without a well-defined approach to campaigns, content marketers are essentially just relying on luck to drive business…

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Local Content is the Path to Global Audiences

Peggy Chen, CMO, SDL Marketers know that a consistent brand image is crucial when it comes to customer retention. But what’s the best way to build on your global brand equity while providing your customers with a local experience? There’s no single answer, of course – a company can use a wide variety of tools to…

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