Search results for: IT department

The Communications Department is a Revenue Generator. Here’s Why.

Ragan CEO Diane Schwartz breaks down how communications is one of the most powerful — and unacknowledged — revenue drivers for a company. Diane Schwartz, CEO, Ragan Communications Communications is often a misunderstood discipline. It seems to have loose ties to a company’s bottom line, and it’s apparently far from the corridors of corporate decision-making.…

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The Department of Treasury: Modernizing Communications Through Site-Engagement Surveys

Jim Fogarty, Director, Strategic Partnerships, PublicRelay The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began surveying the constituents that came to their site. The survey was a mix of “closed” (yes/no) questions and open-ended responses. While open-ended or freeform text…

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Why You Should Consider Cyber Insurance for Your Company (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Is your business ready to face a successful ransomware attack and come out alive on the other end? Most small to midsize businesses are not. In fact, 45% of SMBS report that their cyber security is ineffective. They could easily be overtaken by ransomware.  In the past year, 66% of…

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The Importance of Small Business Security: What You Need To Know

CommPRO Editorial Staff As an entrepreneur, you’ve likely spent hours, or even years, building your small business, and you know how important it is to protect your business. However, after all the time and effort you’ve put into running a small business, choosing the right protection and security measures for your company can be challenging.…

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Salespeople, Please Do Your Research

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency  Every day I receive invites on LinkedIn. I’m happy that during these times people want to connect more with others. However, it’s important to read and learn about the people with whom you want to meet. Do research on the company, agency, business, or brand to identify their…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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3 Digital Tools That Improve PR

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do…

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The Doc is Texting: 4 Healthcare Marketing Priorities in 2018

Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry.  Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…

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How to Choose the Best Content Management System for Your Business

Nicole Letendre, Marketing Coordinator, Bonafide A content management system, or CMS, is a software solution that helps you build and maintain a dynamic website. It enables your business to change and publish content easily and maintain an up-to-date online storefront. Most systems provide user-friendly interfaces and customizable templates to help you get your website started.…

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Out of Home Advertising Goes Old-School with Hand Paints

Candice Simons, CEO, Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place the impetus on digital spend,…

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From Odd Couple to Power Couple: How CIOs and CMOs Can Work Better Together to Achieve Greater Digital Marketing Success

By Claire Wiggill, Vice President of Strategy and Business Development, PMG Less than 20 percent of marketers believe that marketing and IT work closely together to ensure top-notch product delivery.[1] That’s about to change. Recent years have brought major growth in digital marketing and technologies – marketing budgets have also grown to keep pace. While marketers are…

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From Intern to Boardroom

By James Orsini, Chief Integration Officer, VaynerMedia   As we welcome another class of interns here at VaynerMedia I can’t help but think about my own internship more than thirty years ago. It was 1984 and I was selected by what is now KPMG to do my internship in their audit department. Upon reflection I cannot…

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Silence in the Face of Misinformation is Complicity

Helio Fred Garcia In May the head of the Food and Drug Administration warned that misinformation has become the leading cause of death in the United States.  The January 6 Committee hearings are making clear that misinformation is a leading cause of political division. And that it is a growing threat to American democracy.   In…

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My Old Man

“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.’ ‘We’re not raising grass,’ Dad would reply. ‘We’re raising boys’.” – Harmon Killebrew It is that time of year when the Men’s College World Series is on and also that time…

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A Conversation with MSNBC’s Katy Tur, Author, ‘Rough Draft’

  Join me and Katy Tur as we discuss his new memoir, Rough Draft, a memorizing account of her lived experience growing up the daughter of famous journalists and charting her own path from local news, to weather chaser, to NBC national correspondent, to anchoring her own show, Katy Tur Reports, on MSNBC. Guest Katy…

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Digital Fatigue in the Modern Work World (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Following the onset of COVID, the world saw a shift to remote work that was far larger than ever before. It was such a large and important shift that 78% of current remote employees want to continue remote work for the rest of their lives.  The convenience of remote work…

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5 Top Qualities of a Great Place to Work

  Great places to work have certain qualities in common. Here are the top five. What exactly qualifies a place of business as an amazing workplace, or a great place to work? It’s a question well worth considering since there has been a tectonic shift in recent years in the way we view employee experience…

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Wells Fargo Names Amy Bonitatibus as Chief Communications and Brand Officer

CommPRO Editorial Staff Wells Fargo & Company (NYSE: WFC) announced today that Amy Bonitatibus has been named Chief Communications and Brand Officer, effective Sept. 12, 2022. Bonitatibus will report to Bill Daley, vice chairman of Public Affairs. Bonitatibus joins Wells Fargo from Chase, the retail arm of JPMorgan Chase, where she served as Chief Communications…

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Loss & Hope

“Ah death. A change of clothes.” – The Dalai Lama What we remember are the stories. It is what holds us together. Families. Communities. Countries. I am pretty sure Santa was not there at the creche and that George Washington did not fell his father’s cherry tree, but these stories give us a foundation and…

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