Sasha: And the Last Shall Be First…

Sasha: And the last shall be first…


James Orsini, President, The Sasha Group

You know that feeling when you are standing in the back of what seems to be an endless line and you see someone you know, someone with connections that pulls you off the back of the line and moves you to the front? Yeah, that feeling that someone has recognized you as special, different, important or meaningful; I can’t help but feel like Gary Vaynerchuk has just done that for small and mid- size businesses.

A few weeks back Gary launched the latest Vayner X company, The Sasha Group. 

A firm dedicated to serving businesses with top line revenue of $1 to $100 million. I am privileged to have been selected to lead the group as President. Over the past year I have been working more closely with clients this size in preparation for the launch. There are some striking differences from my past 25 years serving Fortune 500 clients like Walmart, General Mills, Wendy’s and JC Penney to name a few. These are a loyal client base who often are led by passionate entrepreneurs. They yearn for good business counsel and once accepted into their camp, they consult you on virtually all aspects of their business. You become La Familia!

The need is great, the time is right, and The Sasha Group is the solution. With more than 50% of startups going out of business in their first five years and with a U.S. demographic moving to 50% self employed by 2030, like a phoenix rising from the ashes, these small businesses will resurrect to be the life blood of our US economy as they were before the industrial revolution. Never has it been so sexy and so popular to wear the badge entrepreneur. The Sasha Group is a company infused with entrepreneurial DNA but with the A team experience of servicing a Fortune 500 client base. We offer education, consulting and digital marketing services to our clients from locations in the North (NYC) and South (Chattanooga).

Early signs from our launch are promising. Nearly 5,000 inquires hitting our website in the first week and notes of appreciation from small businesses all over the world thanking us for finally giving them a voice. No longer treated like second class citizens to the Fortunate 500 of this world, small businesses have an agency they can call their own. We hear you! We see you! Come on in and join The Sasha Group at the front of the line.

About the Author: James Orsini is President of The Sasha Group a VaynerX company. Working alongside Gary Vaynerchuck, its CEO and serial entrepreneur, Orsini leads the group to help small business reach explosive growth potential. The Sasha Group provides educational, consulting and marketing services for companies from $1 to $100 million in revenue. Orsini held previous positions as Chief Operating Officer as well as Chief Integration Officer for VaynerMedia a digital agency with social at its core. Working alongside founder and CEO Gary Vaynerchuk James helped manage the agency for success. He was Chief Executive Officer and member of the Board of Directors of Sito Mobile Ltd., (NASDAQ: SITO) A proven leader and author of numerous business articles including Agency of the Future, Guided Exploration, and Let Leaders Lead and Practitioners Practice. Mr. Orsini has also penned white papers The Authentic Network, Reverse 360 Mentoring, Mastering Procurement and Procurements Evolution for Today’s Marketing Service Companies. He has done numerous podcasts including Second in Command with Cameron Herold and Self-made man with Mike Dillard. James has more than 30 years of finance and operations experience across a broad range of marketing and communications disciplines.

James had been Executive Vice President and Director of Finance and Operations for Saatchi & Saatchi in New York, where he worked closely with the CEO to provide strategic and day-to-day direction of all financial and operational functions. Saatchi & Saatchi New York is the largest agency in the 153-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s third largest communications group. The agency serviced over forty #1 brands in its client portfolio (PUB.FR).