Ronn Torossian On Maintaining Work-Life Balance in Public Relations

Ronn Torossian On Maintaining Work-Life Balance in Public Relations


It can be hard to maintain a work-life balance in Public Relations, an industry where you need to constantly know what’s happening in the news, clients are sending you emails at ungodly hours, and you have multiple deadlines on a good day. Switching off at the end of the day can prove difficult under these circumstances. However, it is important, to have some time to ourselves that is free from work. Not only will this preserve our sanity, but people who are happier and have time to for personal well-being are usually more productive and engaged in their work lives. Here are some tips to help you maintain the work-life balance essential for well-being:

Work smarter, not harder

Overworking yourself can actually be harmful to both you and your work. Some people, especially in the early stages of their career, will overwork themselves as they try to impress their manager or strive to improve the business. However, this can backfire. When work takes over your life, it’s hard for your brain to recuperate so that it continues to work at full capacity. 

Unless you have the incredible brain power, if you’re overworking yourself, then it’s likely the work you’re producing isn’t the best you can do. It’s important to be organised, remain curious, and have a desire to excel at work, but be kind to yourself and give yourself breaks when you need them. 

Stay away from your inbox

Sometimes it feels like the inbox is a never-ending pileup. If you’re checking your emails as soon as you get home after a long day at work, you need to stop and allow yourself to take a break from your inbox. Do a final check of your emails either before heading out of your office or on your commute home and then switch them off until the next morning. Once you’re home, you’re home. That’s it. 

Allocate time for keeping up to date with the news

It’s easy to get into the habit of checking the news every hour or so. It can become an addictive pattern. While staying abreast of current events is important in public relations, instead of spending, or sometimes even wasting, that time on reading up on news, allocate times during that day that you devote to the latest news. Twice a day is more than enough – once in the morning and once at the end of the day. Set Google alerts for news that would be considered extremely important. 

Get involved in different activities

While work-related events might seem like more work, try to have fun with them. Get involved with industry events and activities – it’s a great way to meet people, network and have a good time. Also, you never know when the someone you meet at an event might be just the person you need to help you out. 

Have fun

Last but not least, enjoy your work! Have a positive attitude, develop good relationships at work, and get excited about the work that you are doing.

Ronn Torossian On Maintaining Work-Life Balance in Public RelationsAbout the Author: Ronn Torossian is CEO of NYC based PR firm 5WPR.