This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following:
- Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
- How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
- Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture
Rebekah Iliff @rebekahiliff
Chief Strategy Officer
Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. She is currently a columnist for Mashable, Inc., and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. Additionally, Rebekah frequently moderates and participates on panels focused on the future of PR and big data. In 2014, Rebekah was named by Dell as a “Dell Influencer” and has been asked to sit on industry panels and think tanks dedicated to innovation, technology trends, PRTech, and social good. In 2015, Onalytica, the leading influencer relationship management software company, cited her as one of the Top 100 PR Influencer’s in the world. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA).
David Berkowitz @dberkowitz
Chief Marketing Officer
David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson & Johnson. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative.
He has spoken at more than 250 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and About.com.
David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost. He has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally. While working as an editor at research firm eMarketer, he interviewed 175 executives and authors about technology and business.
He is frequently quoted online and in print, having appeared in The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.
Michael Neuwirth @
Senior Director of Public Relations
The Dannon Company, DANONE North America
Michael Neuwirth is Senior Director of Public Relations for Dannon, the US subsidiary of global food maker Danone. Michael joined Dannon in 2005 and directs corporate communications, including crisis communications. Michael began his career at Porter Novelli (1990–1994) and then established the corporate communications role within Danone’s North American bottled water and specialty food businesses (1994–2001). Michael returned to Danone and Dannon in 2005 after working for two years (2003–2005) as SVP of Ruder Finn, and prior to this for an organic food company (2001–2003). Michael is an honors graduate of Vassar College and lives in New York City with his wife and children.
Mark Stouse @markstouse
Chief Executive Officer
I am a founder and CEO of a software and services startup that has cracked the Business Value code for Marketing and Communications. We help companies understand the contribution that these professional teams make to revenue, margin and cash flow improvement. You are creating Business Value every day, and we can help you prove it! My email is email@example.com.