Richard Levick on Communicating Trust in an Age of Crisis (Video)
Editor’s Note: Richard Levick, CEO of LEVICK PR takes a deep dive into strategic crisis communications management on a recent episode of SmartPros from the Financial Management Network
In addition to communicating well, which Levick’s firm does superbly, it can pay to give the public a reason to prefer that you should win. This is the client’s responsibility (and opportunity): help the public see how, if you get what you hope for, the public will be better off,