Ken Rogers, SEO Specialist
Selling online is not easy. After all, there are so many arcane rules when it comes to Google’s rankings. Unfortunately, if you are not in the top ten of the rankings, there is little chance that you will be able to make the kind of sales you need to grow. For example, if you want to sell baseball bats and a person who wants the same, types a query on Google, he will have access to millions of online baseball bat retailers. Your online outlet will also be somewhere amongst the teeming millions. However, he will almost certainly make the purchase from any one of the top ten outlets he will see on Google’s lists. If you are not there in the top 10, you might lose the same. Let us see how you can rank your retail site:
Check Your Rankings
First and foremost, you will have to take a quick look at how your products are currently ranking on the search engine. You should preferably use a product that performs as well as it can. Now go through the list on Google and see exactly what is displayed there. If your product is right at the top, all well and good. However, if that is not the case then you will need to make sure it does. Always remember that whatever you do, will have a direct impact on your rankings. This is what you should do:
Set up Your own Google Merchant Center
This is something you need so as to make sure that your products are actually showing up on the Google Shopping account, and not just any online retail outlet. Google offers a pretty in-depth way of using it. Add to that the fact that Google Adwords is also there to help you along. Taken together, all of these benefits go a long way in making sure that your site ranks higher than the usual run-of-the-mill retailers out there.
Run Your Very Own Branded Search Campaign
You need to run an Ad campaign on Google’s AdWords. You might need the help of an SEO consultant here who is an expert of running Ad campaigns. This way, you will be able to increase your brand name as well as overall visibility. People will be able to connect your products with your brand and thereby increase brand loyalty. Such a campaign will also help to drive overall traffic to your own site instead of to online retailers. It can also help improve your company’s search ranking as more and more viewers click on your listing.
Add Product Schema on Your Pages
Schema is basically the microdata that is embedded inside your website. When Google’s crawlers and algorithms scan your site, they fasten on to the microdata present there, in order to better match the users’ search queries onto your site.
This schema markup acts as a reservoir of information that will help individual products to show up on the rankings. You can add an image to the product as well as show your product page’s URL as structure. You can also use microdata to pull reviews to your site.
If you have the right schema microdata markup for both your site as well as product listings, you will be able to optimize your search listings a whole lot better. In the long run, it will also help you to improve your rank.
Why do you need SEO?
Search engine optimization (SEO) is extremely important if you want to rank higher on Google and attract a wider audience. You will need to take care of the meta description (a snippet of the product description) the meta title, the meta tags, and other keywords to attract your target audience. You can hire an SEO agency such as Tactica that offers New Jersey SEO services to help you with that. Many such agencies will screen your site and make sure it is peppered with the right keywords and other in-page ideas to make sure it is picked up by the search engines and ends up right at the very top of the list.
You may have the very best products, but without the right SEO techniques, it is likely that they will end up getting lost in all of that online clutter. This is why SEO is absolutely imperative for long-term success.
About the Author: Ken is an experienced SEO professional. He assists businesses in improving their search engine results by optimizing copy and landing pages, as well as conducting continual keyword research. He is also very skilled in researching and implementing content recommendations for organic SEO success.