PRIMEChat: Better Insights. Better PR-ROI. – Steve Cody (Peppercomm) | Webinar On-Demand


Webinar Overview

Peppercomm CEO Steve Cody joins PRIME Chat in December to share his experiences and insights into “The Research-driven Agency.”  Peppercomm is one of the world’s few mid-sized agencies with a dedicated research team devoted to helping clients set smarter objectives, develop better strategies, plan more compelling execution and evaluate results.   As a result, Peppercomm clients gain the benefits of improved performance and greater efficiency.  

As the 2017 Vice Chair of the Institute for Public Relations, Steve works with the fellow Trustees and the Institute’s Centers of Excellence to elevate the role of research in public relations.  

Sharing the session is Mark Weiner, CEO for PRIME Research, LP and Chairman of the IPR’s Commission on Measurement and Evaluation.  Together, Steve and Mark will explore the ways by which professional communicators benefit from research-based communications decision-making.


Steve CodySteve Cody
Co-Founder and CEO

I’m a climber, comedian and dog lover. But not necessarily in that order.

Named one of 50 Game-Changers of PR for 2017 by PRNews, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s insights and strategy group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a finalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.

A prolific writer, Steve pens a weekly column for, was named the PRNews Blogger of the Year in 2011 and a finalist for the same award in 2012. He was named one of Northeastern University’s 100 most successful alumni, and his podcast, RepChatter, won a Silver SABRE from Holmes. Steve is co-author of What’s Keeping Your Customers Up at Night? He is a member, editorial board, PR Journal, the PRSA Counselors Academy’s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, and member of two key subcommittees on purpose and digital engagement for the Arthur W. Page Society. Additionally, he is a member of The Northeastern University Corporation, the College of Charleston’s Department of Communication Advisory Council, vice chair of the Institute for Public Relations, and board member of the PRSA Counselors Academy.

The agency was named after his family dog, Pepper.


Mark WeinerMark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.