PRIMEChat: Better Insights. Better PR-ROI. – Sarab Kochhar, Ph.D. (Video)


Welcome to PRIMEChat: Better Insights. Better PR-ROI.

In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.

This latest installment features Sarab Kochhar, Ph.D., Director or Research at the Institute of Public Relations. Here, Sarab Kochhar discusses the importance of establishing a “culture of trust” to foster employee engagement and how research helps in advancing and measuring results.

Interview conducted by Simon Erskine Locke, Founder & CEO of

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