PRIMEChat: Better Insights. Better PR-ROI. – Prove PR Value. Improve PR Performance. (On-Demand)



Webcast Overview

Each year, the Institute for Public Relations and PRIME Research present the Strategic Communications and Research Conference.  In preparation for this year’s conference in Atlanta, PRIME CEO Mark Weiner shares his secrets for applying research to demonstrate PR value and generate PR excellence. Moderator and CommPRO publisher Fay Shapiro will lead the 60-minute session.  

Our Speaker: Mark Weiner is a renowned thought-leader in the field of public relations research.  Mark has worked with hundreds of the world’s top companies and brands.  He’s a member of the Arthur Page Society and a Trustee of the Institute for Public Relations for which he chairs the Commission on Research and Evaluation.  He speaks on topics related to research-informed communications decision making at conferences around the world for organizations like the PRSA, the IABC, The Conference Board, AMEC and more.

Our Moderator: Fay Shapiro is the publisher of, a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors.

Our Speaker

Mark Weiner
Chief Executive Officer
PRIME Research 

One of the world’s largest corporate communications research and consulting firms, now part of the Cision family, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.  |  @WeinerMark 

Our Moderator

Fay Shapiro

Fay Shapiro is founding member and publisher of Her passion is achieving ROI for both clients and colleagues by delivering business-building results for professionals working in public relations, investor relations and marketing communications. Fay grew up in the world of communications, learning the ropes as editorial director at Bacon’s Information (now Cision), and then venturing into the publishing world with Oxbridge Communications, BurrellesLuce, O’Dwyer’s, and Bulldog Reporter. Founded in 2010, is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry.  |  @FayScommPRO

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is one month away! Register now if you haven’t yet.  

IPR PRIME Research -Register Now 2018

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