PRIMEChat: Better Insights. Better PR-ROI. – McDonald’s USA (Free Webinar)

Free Webinar, Tuesday, August 8, 2017

Webinar Overview

In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.

The second installment features Molly McKenna Jandrain, Director, PR & Brand Engagement, McDonald’s USA. Molly will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.

Speakers

Molly McKenna Jandrain

Director, PR & Brand Engagement

McDonald’s USA

@Molly_McDs

As director of public relations for McDonald’s USA, Molly McKenna Jandrain oversees the public relations strategy to support McDonald’s U.S. business and brand. In this role she has held since 2012, Molly is responsible for developing and leading a strategic, measureable and integrated communications platform to effectively reach and engage defined audiences with McDonald’s story, business and brand actions.

Prior to this position, Molly served as external communications manager for McDonald’s USA, where she was responsible for developing communications strategies that build and support McDonald’s national marketing efforts and Plan to Win business strategy. Molly also served as a founding member of McDonald’s Twitter team and helped establish McDonald’s blogger engagement practice.

Molly served as global communications supervisor from 2002-2006, supporting public relations programming for McDonald’s international business in 100+ countries, and driving McDonald’s external communications efforts for sponsorships including the Olympic Games and World Cup Soccer.

Molly leads McDonald’s National PR Agency Roundtable and is a member of McDonald’s Women’s Leadership Network and Young Professionals Network. She is the recipient of McDonald’s U.S. Communications peer nominated Most Valuable Player Award in 2008 and McDonald’s prestigious Circle of Excellence Team Award in 2004 and 2006, which recognizes top teams in business driving initiatives.

 

Mark Weiner

Chief Executive Officer

PRIME Research Americas

@WeinerMark 

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.

image_print

Leave a Comment