PRIMEChat: Better Insights. Better PR-ROI. – McDonald’s USA (Free Webinar On-Demand)

Webinar Overview

In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.

The second installment features Molly McKenna Jandrain, Director, PR & Brand Engagement, McDonald’s USA. Molly will be interviewed by Sarab Kochhar, Ph.D., Director or Research at the Institute of Public Relations.

Speakers

Molly McKenna Jandrain

Director, PR & Brand Engagement

McDonald’s USA

@Molly_McDs

As director of public relations for McDonald’s USA, Molly McKenna Jandrain oversees the public relations strategy to support McDonald’s U.S. business and brand. In this role she has held since 2012, Molly is responsible for developing and leading a strategic, measureable and integrated communications platform to effectively reach and engage defined audiences with McDonald’s story, business and brand actions.

Prior to this position, Molly served as external communications manager for McDonald’s USA, where she was responsible for developing communications strategies that build and support McDonald’s national marketing efforts and Plan to Win business strategy. Molly also served as a founding member of McDonald’s Twitter team and helped establish McDonald’s blogger engagement practice.

Molly served as global communications supervisor from 2002-2006, supporting public relations programming for McDonald’s international business in 100+ countries, and driving McDonald’s external communications efforts for sponsorships including the Olympic Games and World Cup Soccer.

Molly leads McDonald’s National PR Agency Roundtable and is a member of McDonald’s Women’s Leadership Network and Young Professionals Network. She is the recipient of McDonald’s U.S. Communications peer nominated Most Valuable Player Award in 2008 and McDonald’s prestigious Circle of Excellence Team Award in 2004 and 2006, which recognizes top teams in business driving initiatives.

 

Sarab Kochhar, Ph.D.

Institute for Public Relations

Director of Research

Twitter: @sarabkochhar

Sarab Kochhar, Ph.D., is the Director of Research with the Institute for Public Relations (IPR). At IPR, she is the chief research strategist, advising and leading the Institute on priorities and research programs. Sarab also holds the position as the Associate director in APCO Worldwide’s Washington, D.C., office and serve as a strategic counsel for clients on measurement and evaluation for communication programs. Ms. Kochhar primarily works with clients across the globe to develop measurement techniques and provide insights to clients.

She has worked in both public and private sectors and has led project teams in the areas of technology, aerospace and many other sectors in her work with Burson-Marsteller in Bangalore, India. At BM, she was also a part of the team to drive new business opportunities. She has also worked with the Government of Chandigarh, Punjab, and Haryana where she managed the tourism function, including sports, medical, health, and cultural tourism. She has also worked with Ketchum Research and Analytics Group in New York.

Sarab received her Ph.D. in Public Relations from the University of Florida. She has authored book chapters and refereed conference papers, received the top paper award from PRSA Educators Academy, Chester Burger Award for Excellence in Public Relations from PRSA, and the Ketchum Public Relations Research Award presented by IPR. She also serves on the editorial board of PR Review.

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